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Wasp

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

Print advertisement created by Y&R, France for Obut, within the category: Gaming.

Caption

Make room for precision
Obut

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier
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mockingbird's picture

this is a brilliant campaign.totally loved it! :D

mockingbird
Activity Score 238
pierrelastname's picture

nothing special..... Seems you are friend of them ah?

pierrelastname
Activity Score 2869
Copywriter
somecopywriter's picture

I like it too and I don't know anyone. Nice campaign. Love the art direction.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
karruza's picture

maybe from the perspective of the user it is understandable, but for me as the ordinary audience, ive got nothing to say, yea like zarski said, nothing special.. but good execution overall and the message is somewhat clear

karruza
Activity Score 288
jackblack's picture

Yeah so what.

jackblack
Activity Score 2357
Art Director
kleenex's picture

I say it works.

kleenex
Activity Score 51098
Web Designer/Developer
mitali prasad's picture

not soo great i feel,,,,,,,,! im not getting it,,,why spider there?

mitali prasad
Activity Score 458
General Manager
salil.sharma's picture

execution is good
but i can't get it

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

bobby666's picture

c

bobby666
Activity Score 1460
RMG Connect, India
somecopywriter's picture

Love, love love how the logo device represents the game. Such a fresh look.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
albinojc's picture

I didn't get it. Somebody help me!

albinojc
Activity Score 285
Art Director at AMP Propaganda |

cargocollective.com/albinojc

LittleJoe's picture

I understood the message and it's very funny, but why 3 identical Ads??!!

LittleJoe
Activity Score 345
Graphic Designer at Torino
LittleJoe's picture

Sorry, 4 identical Ads

LittleJoe
Activity Score 345
Graphic Designer at Torino
adda's picture

It's not a campaign for me.... there are just 4 same ads

adda
Activity Score 35
michele123's picture

this is just CUTE

michele123
Activity Score 414
Art Director
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