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Grasshopper

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

Print advertisement created by Y&R, France for Obut, within the category: Gaming.

Caption

Make room for precision
Obut

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier
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pierrelastname's picture

very bad

pierrelastname
Activity Score 2869
Copywriter
salil.sharma's picture

this one also good

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

bobby666's picture

i like it... simple and superb...

bobby666
Activity Score 1460
RMG Connect, India
sirvan's picture

I think you have to understand petanque to get these. I kind of like them!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

ceronauta's picture

Nice

ceronauta
Activity Score 121
Creative Director |

Las ideas

vlads's picture

forced

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

somecopywriter's picture

Super cute. Not a huge insight but a fresh way of looking at the game, that's for sure.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Nike Diesel's picture

True. It made me chuckle with a big smile. Funny and charming.

Nike Diesel
Activity Score 13630
Art Director
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