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Axxl's picture

O____X is definitely unnecessarily.

Activity Score 208
Art Director at Jung von Matt, Hamburg
mikelite's picture

what the deuce is going on here? is that one of snow white's dwarves dropping his drawers?

Activity Score 1031
Copywriter |

Zulu's picture

Pretty good. I agree with Axxl. The headline isn't necessary.

The character is Obelix from the Asterix and Obelix cartoons. He is, as the Americans would say, "big boned."

Does that make sense now.

Activity Score 84
Creative Director |

Saving my wit for the comments

pindaro's picture

Maybe they are trying to relate de letter missing "beli" with the word Belly.

None the less, I think is an old idea.

Activity Score 524
Creative Director |

Guest's picture

Two ideas on the same ad reduces the streght of the idea.
My advice is: pick one (in my opinion the pants) and cut everthing else. (Dont apply this with the logo, duh!)

GrandChamp's picture

Y&R is going down the tubes.

Activity Score 97
Art Director
dopppsy's picture

exactly what i told dugul. the headline is unecessary.

Activity Score 67
Copywriter |


deeplydippy's picture

REMOVE THE HEADLINE. other wise it's nice.

Zeid's picture

It's a bit too 'suggestive' for a conservative audience like Abu Dhabi.

Pants down in a hotel ..... well, that can mean a lot lof things.

Cerebrum Conexus's picture

Obelix is really strong and don't need to go to a fitness club! It's an easy but bad idea.

Cerebrum Conexus
Activity Score 12
Art Director
Guest's picture

obelix is for people like the abu dhabians. they dont know western culture at all.

popdistortion's picture

Exactly. I doubt that they grew up with Asterix comic books and know these characters. Boring ad, no concept and no "big" idea.

Activity Score 1592
pradeep's picture

good but it is not very good

joseph's picture

When I saw Hilton and pants down, I instantenously thought of Paris, Paris Hilton:)

Guest's picture

This ad was finalist in NY Festival im right?

dugul74's picture

yes it was a finalist at the new york festivals...

Activity Score 16
Art Director
chandra's picture

Example in how you can ruin an idea. From O---- to X? You mean you need
XXXXtra large clothes afterwards?

dugul74's picture

the idea behind O _ _ _ _ X is the "beli is missing from the word OBELIX as in to convey loose your belly at the others have said two ideas in one doesn't the confusion.

Activity Score 16
Art Director
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