Agency Network: 
May 2009

Print advertisment created by Talent, Brazil for O Estado de São Paulo, within the category: Media.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: Leo Macias
Art Directors: Mateus Vilela
Copywriter: João Livi
Illustrator: Mateus Vilela
Photographer: Mario Coelho

Comments (10)

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Wordnerd's picture
Activity Score 6692

'some mistakes were made, disasters occured, wars started' :) this is a very elegant concept

Guest's picture

Pretty forced... Maybe using Brazilian infamous people... I like the concept though..

fleon's picture
Activity Score 18

simple concept...great execution...

daniel ieraci's picture
daniel ieraci
Activity Score 333

Nice concept, although I think I'd prefer it if it was just their names and email addresses. While the copy isn't bad, it just feels a bit unnecessary. Still good though.

john ler's picture
john ler
Activity Score 667

I'm wondering if they really created these email addresses. Might bring a lot of fun !

Guest's picture

A great idea, the most i´ve seen since a looooooooooooong time. Congrats!!!!!!!!

palls's picture
Activity Score 164

another good work through a long copy

"selling is advertisment"

Guest's picture

Oh goodie, another add that pokes fun of GW. How original....

CopywriterInTraining's picture
Activity Score 162

You're missing the point. The ads are not poking fun, they are using well-known political leaders to sell their email addresses. All three are very well written (for a non-English speaking agency) and they do the job.In fact I think that this one is the "nicest" one of all. They qualify the bad stuff with the line, '...during which I tried to do my best.'

NastyJester's picture
Activity Score 740

To be honest, my political opinions notwithstanding, these are still terrible ads based around a few cheap Bush/Osama/Castro jokes.