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Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Talent, Brazil for O Estado de São Paulo, within the category: Media.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: Leo Macias
Art Directors: Mateus Vilela
Copywriter: João Livi
Illustrator: Mateus Vilela
Photographer: Mario Coelho
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Wordnerd's picture

'some mistakes were made, disasters occured, wars started' :) this is a very elegant concept

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Pretty forced... Maybe using Brazilian infamous people... I like the concept though..

Guest
fleon's picture

simple concept...great execution...

fleon
Activity Score 18
Art Director
daniel ieraci's picture

Nice concept, although I think I'd prefer it if it was just their names and email addresses. While the copy isn't bad, it just feels a bit unnecessary. Still good though.

daniel ieraci
Activity Score 333
Art Director
john ler's picture

I'm wondering if they really created these email addresses. Might bring a lot of fun !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

A great idea, the most i´ve seen since a looooooooooooong time. Congrats!!!!!!!!

Guest
palls's picture

another good work through a long copy

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

Oh goodie, another add that pokes fun of GW. How original....

Guest
CopywriterInTraining's picture

You're missing the point. The ads are not poking fun, they are using well-known political leaders to sell their email addresses. All three are very well written (for a non-English speaking agency) and they do the job.In fact I think that this one is the "nicest" one of all. They qualify the bad stuff with the line, '...during which I tried to do my best.'

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
NastyJester's picture

To be honest, my political opinions notwithstanding, these are still terrible ads based around a few cheap Bush/Osama/Castro jokes.

NastyJester
Activity Score 740
Copywriter
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