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Hand

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Y&R, Chile for Nutri Balance, within the category: House, Garden.

Caption

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
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Highest Rated

Guest's picture

exelente!!

Guest
Guest's picture

best one of the campaign

Guest
Guest's picture

Is this a commercial for bad dog food?

Guest
Guest's picture

heh heh.

Guest
prasanno's picture

Just Loved it!

prasanno
Activity Score 102
Graphic Designer
Readymade72's picture

Bwahahahahaha! Nicest out of a cool campaign...

Readymade72
Activity Score 20
Ad Agency
Adaddicted's picture

monstrous hand.. and where is the dog's shadow? ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

notorious dog, why should i feed it well, i'll have the dog ...
so who should go to jail?.
nice work.

what is good is not bad

Guest
sabajle's picture

Done last year by FP7 Doha - Purina Dog Chow. Won some Lynx.
There are one or two more ads in campaign.
Similarity is too obvious. Shame.

We all need to research more, before we go and spend huge budgets....

sabajle
Activity Score 4
palls's picture

GOOD ONE

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Emran Hayat's picture

lovely campaign.. BRAVO!!

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

cool

Guest
Guest's picture

moi aimer beaucoup beaucoup

Guest
agraciotti's picture

bad ad. bad photoshop.

agraciotti
Activity Score 22
advertising
Guest's picture

where did you put your glasses?

Guest
Emre's picture

good

Emre
Activity Score 27
Web Designer/Developer
ORISHAS76's picture

me gusta el arte, no tanto la idea.
Me parece q el perro es super inteligente y no un mal perro!

ORISHAS76
Activity Score 344
capywriter's picture

nice photography

capywriter
Activity Score 5509
Copywriter at Freelance
kibongo's picture

Good job, very funny, made me smile, nice photographs.

kibongo
Activity Score 116
Art Director
Guest's picture

exelente!!

Guest
Prolam Young and Rubicam Santiago's picture

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Hand
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

Prolam Young an...
Activity Score 8
talkingisfree's picture

The photos are great. The campaign is funny but the concept is not necessarly true, is kind of "let's say this".
However, it made me smile and art direction is soooo good.

talkingisfree
Activity Score 2712
Art Director
Chopper's picture

Beautiful picture, that's all.
In fact although it appears quite difficult that that dog in that house get bad food, certainly if you ask the policemen about the dog they would say, it's a good dog as I think.

Chopper
Activity Score 1015
Guest's picture

goddamn cool!

Guest
DJVassallo's picture

great way for dog to protest!

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Liverpudillian's picture

pretty good idea

Liverpudillian
Activity Score 58
Graphic Designer
Guest's picture

GREAT IDEA, THE BEST PRODUCTION FOR IT!!

Guest
willy wonka's picture

nice

willy wonka
Activity Score 137
work
Guest's picture

<3 f u n

Guest
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