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Your Style, but safe, 5

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Nutcase helmets not only protect, they also look good. The American firm designs, produces and sells these high-quality, multi-sport helmets which are differentiated from the competition by their distinctive design. Nutcase is now in Europe. We express: Your Style, but safe.

Print advertisement created by Ogilvy, Germany for Nutcase, within the category: Personal Accessories.

Caption

Your Style, your brain.

Advertising Agency: Tillmanns, Ogilvy & Mather, Düsseldorf, Germany
Creative Directors: Volker Kuwertz, Bernd Grellmann
Art Director: Lars Ecker
Post Production: Tex Redfield, Lars Ecker
Photographers: Robert Eikelpoth, Michael Breyer
Account Director: Birgit Gosda
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Pedestrian's picture

You're right. It IS my style and my brain.

Pedestrian
Activity Score 492
Guest's picture

don#t like it..

Guest
silvi's picture

I like photos

silvi
Activity Score 4172
Copywriter
kalee's picture

Is this misleading though? I was under the impression that the helmets are really see-through as shown, so the helmet changes with your style from day to day. A quick glance through the Web site made me less certain.

kalee
Activity Score 18
Creative Director at Urban Finch
Guest's picture

Are you serious? That was even more literal that most clients take things. It wasn't even close to implying that the helmet is see-through. It's simply saying that you can find one to match your style. Try taking a broader view on things.

Guest
maashookshee's picture

every thing strong ..respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
dancamo's picture

exactly as I seen it 'kalee'
I thought it was really cool up until then.

dancamo
Activity Score 48
salford university
kingoj's picture

cool

kingoj
Activity Score 5
RealHunters Ltd
kingoj's picture

:-)

kingoj
Activity Score 5
RealHunters Ltd
bobby666's picture

nice way to show the collection along with the TG concerned. good.

bobby666
Activity Score 1460
RMG Connect, India
mikeelrapido's picture

Ok.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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dlue's picture

the viusal isn't really that interesting. just kind of makes you say oh ok. no driving force to purchase the product, actually kind of makes the product seem lamer than it should be. a better version would be the unexpected helmets and style not crap ass hair cuts.... i believe this is what people call unimaginative

dlue
Activity Score 342

cheers,
dlue

Guest's picture

I think its cool..

Guest
fondafo's picture

it is cool , love it!

fondafo
Activity Score 418
second_creator's picture

i don't

second_creator
Activity Score 754
Copywriter |

copywriter

John van de Vorstenbosch's picture

I assumed you could design your own helmet for some reason. Might be me ofcourse.

Ad doesn't appeal to me in any way though.

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
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