Your Style, but safe, 4

Agency Network: 
November 2009

Nutcase helmets not only protect, they also look good. The American firm designs, produces and sells these high-quality, multi-sport helmets which are differentiated from the competition by their distinctive design. Nutcase is now in Europe. We express: Your Style, but safe.

Print advertisment created by Ogilvy, Germany for Nutcase, within the category: Personal Accessories.

Your Style, your brain.

Advertising Agency: Tillmanns, Ogilvy & Mather, Düsseldorf, Germany
Creative Directors: Volker Kuwertz, Bernd Grellmann
Art Director: Lars Ecker
Post Production: Tex Redfield, Lars Ecker
Photographers: Robert Eikelpoth, Michael Breyer
Account Director: Birgit Gosda

Comments (9)

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Guest's picture

They make glass helmets?

bobby666's picture
Activity Score 1460

well said dude. the old man is cool. nice snap.

Guest's picture

this is gouregus! megi

Guest's picture

Cool grandpa!

Guest's picture

These ads are nice looking and well executed, but it does imply that there is a level of customization that goes far beyond their style range. Also, as a person who wears a helmet to protect my brain while playing roller derby, I am bothered that none of these people have the straps secured under their chins. It's protective gear and if it's not worn the correct way, it won't do much good. And if I don't currently need to protect my brain, I certainly don't hang out with my helmet on. It's not a hat.

J Designer's picture
J Designer
Activity Score 2420

well said. You raised some very valid points.

Guest's picture

i love this helmets

Guest's picture

I think its hard to actually see the helmet, so for me it doesnt really work that well..

Constantin.01's picture
Activity Score 66

nice try