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Agency Network: 
Published/Aired: 
June 2010
Nurture by Steelcase Print Ad -  Chicken

Description

Print advertisement created by Hunt Adkins, United States for Nurture by Steelcase, within the category: Other.

Caption

Whew, I've been running around like a nurse all day.
Healthcare environments that let caregivers get back to the business of healing. Before we put pen to paper, we observe. And what we've seen are nurses walking/running over five miles every shift, navigating chaos as they juggle six tasks at a time. Their desire to help people heal is frustrated by the environment itself. At Nurture, we're removing obstacles, starting with the status quo. It's not just about designing better products, it's about rethinking everything to create better experiences. It's about helping caregivers improve outcomes by healing the healthcare environment. Join the conversation at nurture.com

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Photographer: Matthew Turley
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shortafella's picture

hahahahahahahahahahahahahahaha is this some kind of baaaad bad JOKE?! ahahahah

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

I could not understand it

Guest
Billoughsby's picture

Ugh

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

i'm not the target so do you guys... weird

Guest
Guest's picture

so much copy 2 explain an idea that people still wont understand

Guest
gbl's picture

mad stuff. cool!

gbl
Activity Score 451
Copy
Cube's picture

thats 10 seconds of my life I will never get back.

Cube
Activity Score 458
Guest's picture

Work a day in healthcare, you'll get it without reading the copy.

Guest
Allen Chiu's picture

Not one of Doug's best.

Allen Chiu
Activity Score 58
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