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Agency Network: 
Published/Aired: 
April 2008
Nugget Print Ad -  UFO

Description

Print advertisement created by Euro RSCG, Argentina for Nugget, within the category: House, Garden.

Caption

Extra bright since 1942.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices
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unlimilove's picture
unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

Davosk's picture

Also done for Maglite I think.

Davosk
Activity Score 4815
Art Director
Mc Cain's picture

We all have seen this ad published on the Internet before and its tv spot as well.

Since this idea has a better execution than the other, it's clear that this is the original one.

You can watch the tvc on this link bellow (it's really good!):

http://www.youtube.com/watch?v=l6VpQ9Vq1dQ

Mc Cain
Activity Score 29
redactor
Kateter's picture

although I don't know which was first you're totally right - this one has one more dimension in it (heritage).
waaaaay better than the other one: stronger story, more captivating image, it engages imagination better, better humour.

superb stuff.

Kateter
Activity Score 2029
Copywriter
Wordnerd's picture

true but i think this is more charming. "since 1942" is sweet

Wordnerd
Activity Score 6692
Copywriter
unlimilove's picture

I agree, this one is better

-

unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

FlyingDogs's picture

Yeah, the 1942 bit is really cool.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
pmoniz's picture

hardly a question of which one is better, frankly I find it disturbing that in a two days period two prints are show on ads of the words which are exactly the same

pmoniz
Activity Score 35
Copywriter at MSTF Partners |

selling illusions

Stewart's picture

Done..

Stewart
Activity Score 67
Mc Cain's picture

YEA!, FOR NUGGET!

COOL!

Mc Cain
Activity Score 29
redactor
robottttrockkkk's picture

hay una idea parecida para un pulidor de autos pero con un helicopetero, esta me gusta mas, aunque no esta tan chevre.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
juankhr's picture

this is previous than the ad of polish and published, the other is terrible. this is much much better
good art good idea simple great ad.

juankhr
Activity Score 136
Art Director at la negra buenos aires
Kro's picture

Great and previous to the other one, which sucks.
This one has a far better art and it's brilliantly executed.

Kro
Activity Score 6
dieguitofb's picture

it’s fuckin’ crazy. i love it! Very good idea. It's simple, with an incredible art direction and "since 1942" turns this ad in an impeccable work!
great job boys!!

dieguitofb
Activity Score 39
Art Director at Euro RSCG
crazydave's picture

Mc cain stop voting for your own ad. you're starting to look like an idiot.

crazydave
Activity Score 114
scarfinati's picture

This is picky but i wish the smoke were on the right side of the saucer trailing of to the right top corner. WOuld make for a better silhouette.

Ad is good: communicates benefit in a visually unexpected way.

scarfinati
Activity Score 843
Art Director
Ringo's picture

Yes, it's so good. Made to Win!

Good Work Guys.

Ringo
Activity Score 33
australia
typecounter's picture

This is an amazing ad.
Simple, anyone can understand it, from us, creatives, to my mother who has nothing to do with this business.
Congratulations to the copywrietr and the art director.

typecounter
Activity Score 2
Buenos Aires
rambambiro's picture

I saw this one several days ago in other internet pages. But even if both were made in the same momento this one is much better in every sence. Congratulations.

rambambiro
Activity Score 57
Art Director
George Constanza's picture

Brilliant. Simply, a masterpiece. Well done fellows!

George Constanza
Activity Score 16
Jet Propulsion Lab's picture

I just wonder how many Joe Schmoes in Argentina would get this piece of American pop culture reference. Because "Since 1942" line is what gives this ad life and a little depth, letting the viewer in on the joke "Oh, so THAT'S how it happened." Without those two words, it becomes just another over-the-top, ha-ha visual gag we see everywhere...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Tripioso's picture

Super cool!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Zeus's picture

whf?

Zeus
Activity Score 906
somewhere
ivancapo's picture

Brilliant! Brrilliant! Brilliant!

ivancapo
Activity Score 88
Art Director
mrtalented's picture

i think the smoke is way too much in the visual and the idea is not new, since 1942?

mrtalented
Activity Score 2171
Creative Director
icanlan's picture

haha

icanlan
Activity Score 52
duntus group
AssassinX's picture

Hahaha
it's also an old-fashioned UFO since 1942

AssassinX
Activity Score 1329
booble's picture

good!!!

booble
Activity Score 89
art director
Ringo's picture

Gold!!!!!!

Ringo
Activity Score 33
australia
Boxey's picture

cool!

Boxey
Activity Score 8879
Melaleuca In-House
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