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Witnesses, Tsunami

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Notitarde is a local newspaper that takes pride in it's certified daily publishing which tops the 82.000 newspapers each day, everyday.

Print advertisement created by Leo Burnett, Venezuela for Notitarde, within the category: Media.

Caption

Notitarde Daily News
More than 82.000 witnesses everyday.

Advertising Agency: Leo Burnett, Caracas, Venezuela
Creative Directors: Ali Armas, Virgilio Flores
Art Directors: René Bustamante, Mariana Ortega
Copywriters: Manuel Fleitas, Andrea Gil
Illustrators: Eduardo Gomes, Ali Armas
Photographer: Rodolfo Benitez
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Highest Rated

shahidali's picture

Royal wedding. Very well said.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

andylefty's picture

After seeing all three I like the concept and yet there is a negative vibe i associate with the newspaper.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
bate_palmas's picture

yeah i agree

bate_palmas
Activity Score 1479
alausa's picture

Perhaps something even as cheesy as the royal wedding to lighten up the series. Good but too gloomy.

alausa
Activity Score 1420
Creative Director at Noah's Ark
shahidali's picture

Royal wedding. Very well said.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

kleenex's picture

We have a concept, BUTTT this idea only works when doing good things right????

kleenex
Activity Score 51110
Web Designer/Developer
CasP's picture

I don't really like it the insight is right but something is wrong

CasP
Activity Score 177
Copywriter
VampAd's picture

No.

VampAd
Activity Score 1151
jackblack's picture

The idea of being witnesses has been the case since before papers were invented, albeit by only the immediate audience. The fact that news will reach more people is not insightful at all.

jackblack
Activity Score 2357
Art Director
theanc's picture

I think that it looks like people are watching and enjoying life if they´re in kind of entertainment show. It doesn´t feel good.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

LittleJoe's picture

I agree

LittleJoe
Activity Score 345
Graphic Designer at Torino
ItMatters's picture

absolutely no.

ItMatters
Activity Score 2167
shahidali's picture

I like the idea of 'witnessing' and the execution too. However, the topics chosen, as mentioned earlier, is gloomy. One or two positive incidents should have been witnessed in the whole series. Else, the association becomes predominantly negative.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

nestorluisa's picture

I like it / Me gusta.

nestorluisa
Activity Score 13
Copywriter
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