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April 2017
North Carolina Craft Brewers Guild Print Ad - We’re a Beer State

Description

In a campaign directed to North Carolina’s bitterly divided state legislature, print, direct mail, and online advertising redraws the state’s political map using 147 pint classes of actual North Carolina craft brews. The state is about to take up a bill to modernize its brewery laws, and the advertising goal is to sidestep the usual red/blue divide, and get legislators to consider the issue in less partisan shades of straw, wheat, amber, tan and brown.

Print advertisement created by BooneOakley, United States for North Carolina Craft Brewers Guild, within the category: Alcoholic Drinks.

Caption

Turns out we’re not a red state or a blue state.

Advertising Agency: BooneOakley, Charlotte, USA
Creative Directors: David Oakley, Jim Mountjoy
Art Director: Laura Beebe
Copywriter: Steve Lasch
Photographer: Matt Lee
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Highest Rated

kleenex's picture

Love it.

kleenex
Activity Score 51110
Web Designer/Developer
kleenex's picture

Love it.

kleenex
Activity Score 51110
Web Designer/Developer
halaby87's picture

okay

halaby87
Activity Score 10248
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