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We’re a Beer State

Agency Network: 
Published/Aired: 
April 2017
Description: 

In a campaign directed to North Carolina’s bitterly divided state legislature, print, direct mail, and online advertising redraws the state’s political map using 147 pint classes of actual North Carolina craft brews. The state is about to take up a bill to modernize its brewery laws, and the advertising goal is to sidestep the usual red/blue divide, and get legislators to consider the issue in less partisan shades of straw, wheat, amber, tan and brown.

Print advertisment created by BooneOakley, United States for North Carolina Craft Brewers Guild, within the category: Alcoholic Drinks.

Turns out we’re not a red state or a blue state.

Advertising Agency: BooneOakley, Charlotte, USA
Creative Directors: David Oakley, Jim Mountjoy
Art Director: Laura Beebe
Copywriter: Steve Lasch
Photographer: Matt Lee

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 50610

Love it.

kleenex's picture
kleenex
Activity Score 50610

Love it.

halaby87's picture
halaby87
Activity Score 10166

okay

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