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A new life for piggy bank, Goldfish

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by DDB, Finland for Nordea Bank, within the category: Finance.

Caption

Give your piggy bank a new life.
Start saving on funds.

Advertising Agency: DDB, Helsinki, Finland
Production company: Kuvaamo
Account Director: Anne Aikala
Creative Director: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Post production: Erko Raaman
Photographer: Kimmo Virtanen
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royschellekens's picture

Pushing a goldfish through a too small hole. Nordea, making it possible.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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Guest's picture

Amazing. :)

Guest
Guest's picture

if you must be so logical about it, you can always put the fish in while it was still an egg.

Guest
royschellekens's picture

Dear guest. Thank you so much for the explanation. I kept cracking my head about how they'd done it. Now i can finally set my mind on other things. Thank you. Really!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

Different bank advertising.

Guest
Guest's picture

Piggy Bank gets a new life? I don´t think this is the way to visualize that... What about piggy and many miss piggies in bubble bath? My point is, that you managed to make a boring ad about something that´s supposed to be inspirational and fun - a new life for somebody!

Guest
Dot's picture

it has some of that 90's advertising uselessness in it.

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Anonymous Author's picture

Quite like art, don't quite like copy.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

veeeery old idea.

Guest
tytpol's picture

Are you kidding me?

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

morse's picture

Old idea. Execution is nice so it gets 3 stars from me.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Cheerriiee's picture

agree with the art, copy could be better..

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

If I dont know anything about "funds", what does this ad really tell me? How does it inform me about any benefit beyond the fact that if I have a clear piggy bank I can make a fishbowl out of it?

Guest
Guest's picture

What is the concept of this ad?

Guest
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