Agency Network: 
October 2013

Print advertisment created by McCann, Mexico for NonViolence, within the category: Public Interest, NGO.

If we don't educate against violence we will always live surrounded by it.

Advertising Agency: McCann Worldgroup, Mexico
Creative Directors: Breno Cotta, Javi Carro
Art Directors: Ricardo Montes de Oca, Jimena Espinosa
Copywriters: Breno Cotta, Natalia Nadal
Illustrator: José Espinosa
Photographer: Ricardo Trabulsi

Comments (5)

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8718's picture
Activity Score 132

Educate against violence or live surrounded by it. Snappier?

Ad Police's picture
Ad Police
Activity Score 73

OMG! This is the Rambo's house?

kleenex's picture
Activity Score 50528

They have a concept.

Micah1221's picture
Activity Score 202

Cool Idea, Great Visual. I like how the ad uses environments where one would find more adults (since adults are the target). Still, I think the ad should better incorporate the children, whose lives the creators want to change; One could do this by blueprinting a school or park or cafeteria; possibly have a childlike image running from the parent's car into the school blueprint where the entrance is the gun barrel.

Dzsoi's picture
Activity Score 8532

Very overused visual with a forced headline to fit in.