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Agency Network: 
Published/Aired: 
January 2013
Nonsanta Lingerie Print Ad -  Mermaid

Description

Print advertisement created by Perfil 252, Brazil for Nonsanta Lingerie, within the category: Fashion.

Advertising Agency: Perfil 252, Belo Horizonte, Brazil
Creative Director: Marcia Lima
Art Director: Francisco Valle
Illustrator: Francisco Valle
Copywriter: Adriano Docconi
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Highest Rated

atilas lob's picture

yeah it's a bit unclear but i thing the bait is the bra and she's trying to grab the bra.
By the way i don't think a mermaid wears bra, but since it's a nonsanta she goes for it.
Would it be better with a live photo???

atilas lob
Activity Score 66
Graphic Designer at Paper Communications
tazyboy's picture

Very Artistic.

tazyboy
Activity Score 777
Art Director
Siddarth Basavaraj's picture

hmmmmm

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

jackmancer2017's picture

Is she losing it, grabbing it, throwing it away?

It looks artistic but I've no idea what they want to say.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

The art is very solid, But why is she loosing her bra??

kleenex
Activity Score 52582
Web Designer/Developer
Brunopoplocker's picture

if it was just a piece of art, it would be nice. But like advertising is really weak.

Brunopoplocker
Activity Score 136
Art Director |

I hate macs

atilas lob's picture

yeah it's a bit unclear but i thing the bait is the bra and she's trying to grab the bra.
By the way i don't think a mermaid wears bra, but since it's a nonsanta she goes for it.
Would it be better with a live photo???

atilas lob
Activity Score 66
Graphic Designer at Paper Communications
mark3r's picture

I get it. But it's definitely not clearly executed as an adversing ad.

mark3r
Activity Score 1949
Art Director at Scout
philippertl's picture

What are they selling?

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

juançho73's picture

GOOD WORK ANd
BEAUTY MARMAID!! XD

juançho73
Activity Score 6
Graphic Designer at Universidad José Matías Delgado
chihirokiss's picture

slightly boring.

chihirokiss
Activity Score 74
Holy Angel University, Angeles City, Philippines
joelapompe's picture

discover my 10 favorite ads using a mermaid in my book "100 visual ideas, 1000 great ads" : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

joelapompe
Activity Score 3861
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