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Hugh Hefner

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Leo Burnett, Spain for Nomad, within the category: Fashion.

Caption

Fleeting moment of great glory
Nomad

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Juan Sevilla, Paco Lopez
Copywriter: Juan Christmann
Account Manager: Berta Cilla
Account Supervisor: Asier Garcia Barroso
Art Buyer: Pablo Soria
Photographer: Javier Tles
Creative Advisor: Tura
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morse's picture

This campaign is totally unclear to me...

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture

It supposed to show how you feel when you make a good one with your skateboard... Deserves a Lion?

pez
Activity Score 1804
Creative Director
scorpio raj's picture

not clear!

scorpio raj
Activity Score 12
Creative Director at doing MBA & |

Raj!

bhuvneshwar.chd's picture

like it.

congrats.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture

Very messy.

ace85le
Activity Score 3935
Marketing Manager |

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CuriousPencil's picture

Not that bad, but I wish they'd resisted using the word 'great' - the copy would be a lot more rhythmic without that single-syllable interruption in a flow of doubles. I'm guessing that a lot of skateboarders aren't immediately brilliant, and those fleeting moments of glory are worth pursuing, adrenalin-wise.

CuriousPencil
Activity Score 4225
Copywriter
MidasTouch's picture

What? D:
Is it supposed to be like geek humor?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture

Head over to I Believe In Advertising for all the great winners.

atb2005
Activity Score 13557
arthor's picture

As a former skater, this is such amazing insight. Brings back memories... Anyways, agree copy can do without the "great" (that's how I read it)

arthor
Activity Score 513
niniasufle's picture

If the skaters understand this then is good... If you feel you don't get it is because is not for you

niniasufle
Activity Score 407
Producer/Director at La Red TV
tuukka's picture

I like the campaign very much. I think it works for the people who has been skatebording and know the feeling when you're landing a difficult trick. But I think that the "glory" pose should be made fit better to the other poses. Now the Hefner pose looks like it doesn't belong there. That's what makes it look messy.

tuukka
Activity Score 50
LeroyChristian's picture

nice

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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