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Alarm clock

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by McCann, Colombia for Noel, within the category: Confectionery, Snacks.

Caption

You know you won’t fall asleep again. You know that you have to get up, and you’ll probably be late. But you know that without those extra five minutes, it’s like you haven’t slept at all.
There are small things that make you feel great.
SALTIN NOEL crackers
Fill your life

Advertising Agency: Mccann Erickson, Medellín, Colombia
Creative VP: Samuel Estrada
Creative Director / Copywriter: Germán Camelo
Art Director / Illustrator: Raul Rodriguez
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Guest's picture

someone please explain?

Guest
chris myles's picture

the advert is trying to draw the emotional attachment of having Saltin Noel Crackers. That Everybody wants an extra five minutes of sleep
and I think that it will take you Five minutes to enjoy those crackers whether you are busy at work or home.

chris myles
Activity Score 429
Napier University
silvi's picture

El mensaje es bueno, pero no entiendo la conexión estética. Por qué la pared de ladrillos y el afiche pop art para graficar algo cotidiano y doméstico?

silvi
Activity Score 4172
Copywriter
amberkazi's picture

i think this ad simply relates to how those last 5 minutes before you wake up are so precious .... 5 minutes being such a small amount of time.... similar to the small crackers and how those small things (crackers) are so important and irresistable that u almost cant do without them !

amberkazi
Activity Score 7
Graphic Designer
Ivancette's picture

Hay un buen concepto pero la ejecución es aburrida, es visto muchos avisos con el mismo insight en escuelas de publicidad, la idea de los insights es ponerles dinamita, que no sea un insight y ya.... le falta el punchy que lo haga un buen aviso, único, MEMORABLE. El arte no tiene coherencia y la traducción es más que aburrida.
Sin embargo es bueno ver cosas conceptuales y no más avisos de cosas que se parecen a cosas y síntesis visuales, buen trabajo.

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

rolling.stone's picture

somewhat i am liking it, but is here anyone else also who is feeling that showing clock 4 times was not necessary

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture

ZZZzzz ...

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

slip's picture

love the copy/idea

slip
Activity Score 919
designer |

SJB

germanhudders's picture

Great copy and concept, but i don't like the graphics or the connection with the art, there is nothing interesting to make me read the copy and its a shame beacuse its a good copy

germanhudders
Activity Score 336
Copywriter at Droga5
the201's picture

A B U R I D O y malo.

the201
Activity Score 19
Art Director
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