Agency Network: 
September 2009


Print advertisement created by University of North Texas, United States for, within the category: Public Interest, NGO.

Advertising School: University of North Texas, USA
Art Director / Copywriter: Jason Perez
Photographer: Scott Harben
Instructor: Jack Sprague
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iT-iS-i's picture

Hang on a moment, wasn't there a campaign exactly like this at Cannes this year for some knife brand?

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

plainview's picture


Activity Score 12
premc's picture

Its cruel !!!

Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |


Guest's picture

Pretty good!

bknowlden's picture

Solid art direction for a student, but no need for four of these. And yes, I'm pretty sure weyerhaeuser knives has done something like this.

Activity Score 3647
Art Director |


Reality Check's picture

Occasionally, something will pop up on to remind us of just how good advertising can be when smart creatives come up with an intriguing concept and execute it well. A case in point is the Anti-Cigarette Butt Pollution print ads, an edgy, challenging new campaign.

Reality Check
Activity Score 2539
Guest's picture

I hope the agency at these things afterwards ....

Guest's picture

I think there no need for such gore! You could use sock tactics even if you dont kill the bunny

everartz's picture

good work...

Activity Score 7613
Art Director |

| everartz |

silvi's picture

Muy buena campaña. Muy gráfica. Sólo hubiera usado otro color de fondo para contrastar con el blanco del conejo.

Activity Score 4172
Guest's picture

sik art dir!

designada grafica's picture

Una crudisima campaña que te hace reflexionar...

designada grafica
Activity Score 96
Graphic Designer at oaxaca
Guest's picture

Uhh claro, para reflexionar tuvieron que matar el concejo a golpes, congelarlo y luego tomarle la foto... uhhh que campañota, maltratando los animales... Buen mensaje. Felicitaciones

Guest's picture

Ke huevon...nunca ha oido hablar de fotomontage????.....dios santo...a estas alturas de la vida y la tecnologia ..y todavia con ese tipo de comentarios.!!!!!!!

Klidesign's picture

OK. Someone here is obviously a fan of Damien Hirst...And he or she is copying him.

Activity Score 209
Graphic Designer
Dev Kumar's picture

Striking visuals although in a couple of instances, the creatures shown to have fag butts in their insides, are not the types to make that mistake. In this one though, the butts are too large. But for art school level, good effort.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

cigarette butts kill wildlife and this ad did, too?
or wasn't it a real animal?

enndruw's picture

so pity rabbit that leave in wrong place

Activity Score 7
Photographer at Kolese Gonzaga
Guest's picture

good campaing, nice art dir.

Javier Ramírez's picture

RT @iT-iS-i: Hang on a moment, wasn't there a campaign exactly like this at Cannes this year for some knife brand?

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

Very done, but as long as it's students work - nice

pwucel's picture

It might be correct message but some of that series was totally off. Good Idea always have the message. A bit off for the art direction and it was being save by the D.I. so not bad.

Activity Score 158
Art Director at LinsAd (Singapore)
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