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vinaks's picture

or "don't be a nobody."

vinaks
Activity Score 30
Creative Director
Abraham's picture

It's really interesting, at first it seems contradictory and even cruel, but if you give it a second thought it becomes the complete opposite.

It reads: Somebody lives with HIV, nobody will hire him. Be like nobody.

Abraham
Activity Score 5
JWT
indie's picture

Well... your comment is not very neutral... You work in the agency that created the campaign.

indie
Activity Score 516
Copywriter |

INDIE

cperry's picture

Shouldnt the copy read "....be a nobody" not "Be like nobody"

cperry
Activity Score 280
bakhandurand's picture

no it shouldn't be, because "NOBODY" is the person hiring the person, in the ad. There are no names, since they are not real people.

bakhandurand
Activity Score 19
Mohawk College
Guest's picture

eehm, no... be a nobody sounds like an insult, You're Nobody!" be like nowbody makes it a sustantive, You're like Nobody Clarence, practical english mate.

Think this adds are dificult to grasp, more the words than the add itself.

If I were to stick to the metal frame chaps, I'd make a diference to represent the HIV that's more noticable,
if you were to see this add on a street, you'd say. "Hmm something about a museum, made of metal but maybe... Ooh look I crashed!! how quaint"

It lacks practicality, know it sounds werid, but that's what I think.

Gerald

Guest
vinaks's picture

or "don't be a nobody."

vinaks
Activity Score 30
Creative Director
Wordnerd's picture

very good point. this is a big mistake - but even with this modification, it still doesn't explain the weird optics

Wordnerd
Activity Score 6692
Copywriter
appie's picture

A little preachy. But that doesn't hold me back from liking it.

appie
Activity Score 157
Copywriter
Drapion1's picture

LA COMUNIDAD HACE 5 AÑOS PARA UNA CAMPAÑA DE LA REVISTA P&m. NO PUEDEN BUSCAR ALGO DISTINTO??.

Drapion1
Activity Score 46
Luis_Miguel's picture

Busqué en Google y no encuentro la mencionada campaña de La Comunidad. Acostumbro seguir de cerca la mayoría de los festivales y no la recuerdo (posiblemente mi memoria no alcance a 5 años), de cualquier manera P&M es una revista de marketing, no mucho que ver con la discriminación, ¿no?

Son 5 Directores "Generales" Creativos, y un Director Creativo. La idea surgió durante el cambio entre la gestión de Alvar Suñol y Manuel Techera a la gestión actual. En JWT México, aunque el departamente creativo es muy grande, los cuatro VP's se involucran a fondo para hacer crecer las ideas, por eso merecen su crédito. Acerca del "para esto???" pues tienes derecho a tu opinión.

Luis_Miguel
Activity Score 9
JWT Mexico
indie's picture

No hay que buscar sólo en Google. Si entras a la página de La Comunidad www.lacomu.com -en gráfica- ahí vas a encontrar una campaña para P&C (y no P&M) con gráficos que son sospechosamente similares a lo de esta campaña. Quizás hasta les haya servido de referencia visual.

indie
Activity Score 516
Copywriter |

INDIE

Gerardo Illanez Rodriguez's picture

Hola a todos.

Indie ya entré a la página de La Comunidad y vi el anuncio de P&C, el anuncio dice así:

Conoce bien el medio en el que te mueves.
Revista P&C. Todo sobre publicidad y comunicación en Latinoamérica.

Yo no le veo ningún parecido en "concepto", ni en copy.

Gracias.

Gerardo Illanez...
Activity Score 9
copy/JWT México
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