March 2007



Sustagen Kids is a health supplement enriched with vitamins and minerals, and is aimed at kids from four to ten years old. The Campaign consists of 3 ads is aimed at showing that parents should care for their kids now and not later.

An early start makes them smart.
Sustagen Kids. More vitamins. More minerals.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln, Guilherme Taccetti
Creative Directors: Eduardo Lima
Photographer: Zarella Neto
Art buyers: Cristiano Godoy, Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira

Comments (5)

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kandi's picture
Activity Score 204

So are you saying that Gandhi never won while being nominated for 6 times because he was underfed or not that smart?

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

Ok, now I get an impression of the idea...but why I have to see the artwork?

elmikel's picture
Activity Score 1147

I was going to say this line is lame. Besides, "underfed" doesn't mean only lack of vitamins/minerals, it's lack of nutrition/food in general. But on second thought - though the connection with the product is totally made up it might push parents into buying the product therefore this ad may be effective.

ellehcimeo's picture
Activity Score 3376

Kids who are underfed are usually victims of poverty. How will poor parents be able to buy this liquid nutrition for their kids if they can't afford to feed themselves?

Guest's picture

I can't found sustagen in USA.