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the_ashlands's picture

i like the logo and copy treatment enough, im just not too sure about the actual copy itself...who is 'he'?

also, the foto is horrendious!!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

bknowlden's picture

"he" is the one guy who works the barber shop from the sound of it. Look at the tag "Come on in and have THE seat." I also think the photography goes fantastic with this camapign.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

the_ashlands's picture

i figured the 'he' was referring to the barbershop owner...it just sounds weird to me.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

mikelite's picture

knowing where you spend your days, I'd say you're a little biased, Brandon. No offense to your colleagues, but these "Manly Man Barbershop" ads have been done 30x already.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

wickedcheese's picture

I can't agree more. The photo just lacks contrast.
Or maybe it was done on purpose? I'm clueless.

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
the_ashlands's picture

it was definitely done on purpose..to sell the 'we dont care about our trashy appearance (and neither should you)...we're just gonna buzz cut your hair anyhow' but i still dont like it.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

nitigya79's picture

i could never write lines like these. and i would never write lines like these.

nitigya79
Activity Score 53
Copywriter
BFBastard's picture

Christ I hope none of you people work in advertising.
All of you except Brandon miss the point of the campaign.
Look at ALL the ads as a series:
http://www.adpunch.org/entry/barber-shop-come-on-in-and-have-the-seat/

It's a fun little campaign, with the right copy and the right photography.
(If you used 'foto' in my creative team Ashlands, you'd be sacked.)
and it effectivley acheives its goal of making the audience think twice
about traditional barbers.

PS: Wickedcheese - "The photo just lacks contrast.
Or maybe it was done on purpose? I'm clueless."

Yes, you're kind of clueless I'm afraid.
For Christ's sake, you go to Starbucks you fool! No-one with any interest
in quality goes to bloody Starbucks, they're the world's worst coffee chain.
Anyhow, the technique is called 'cross-processing' and has great contrast.
The ad isn't selling the products anyway. Next you'll be telling us
the photo isn't focussed properly. ;-)

And finally nitigiya, I'm sure you never would/could write lines like these.
You're in India, and I wouldn't expect you to comprehend the cultural or social
relevance of the copy for this campaign. Like most ads, it has it's own particular
social and cultural relevance (and resonance). Why do you think we make different ads
in different countries (and even towns, regions, states) for the same product?

BFB

BFBastard
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