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New cooling

Agency Network: 
Published/Aired: 
May 2010
Nivea Print Ad -  New cooling

Description

Print advertisement created by Unlike, Russia for Nivea, within the category: Health.

Caption

Be ready to control emotions with new cooling post shave balm.

Advertising Agency: Unlike Productions, Moscow, Russia
Creative Director: Konstantin Kozlov
Art Director: Evgeny Moskalenko
Copywriter: Sergey Znamenov
Illustrator: Konstantin Kozlov
Photographers: Ron Chapple, Scott Griessel
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dreadboy's picture

Phantom maybe?

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

jackmancer2017's picture

Geez. Never gonna buy this product!

jackmancer2017
alvinpck's picture

At a glance, he look like drugged Nicholas Cage.

alvinpck
Activity Score 1467
Art Director
funky_frogii's picture

yup.hei Hi Alvin, seeing you after a long time...

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

meraj's picture

!!

meraj
Activity Score 216
university
Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

bobby666's picture

hey guys what are you trying to say. bad communication.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

ha-ha-ha cool!

Guest
Guest's picture

i like it

Guest
whiterone's picture

stupid

whiterone
Activity Score 21
Art Director
Guest's picture

o yes!!))

Guest
Guest's picture

very nice!

Guest
capywriter's picture

doesn't this happen in Moscow all the time during winter, even without the product? :)

capywriter
Activity Score 5509
Copywriter at Freelance
jackal hunts's picture

What a weird dumb idea...

jackal hunts
Activity Score 325
Copywriter at India
Guest's picture

really bad art

Guest
meraj's picture

eeeww.....dis communication is not suited for NIVEA !!!!....come on ... dis brand so smooth to me....nivea is like johnson and johnson for men to me..dis communication wud have suited ...may b !.for any products for axe ;)...like the way they branded the axe chocolate cologne...those style goes with axe...thats their style...not nivea's...nivea is SMOOTH...which means the copy is bad for nivea ,even though nice idea ! :S

meraj
Activity Score 216
university
Guest's picture

english please.

Guest
kunal1901's picture

ohhh very nice concept.. i like it cheers :)

kunal1901
Activity Score 14
Web Designer/Developer at Delhi (Eyebridge soft solutions)
hufflepoff's picture

weird and confusing

hufflepoff
Activity Score 430
Art Director at shwing
Guest's picture

"post" shave?

Guest
Guest's picture

jajajajaajajajajaaja Nicholas Cage...

Guest
kevgroat's picture

negative 3 stars.

it's sad because i like the product.

*whoever rated it 10 had to be the team that worked on it

kevgroat
Activity Score 175
meraj's picture

mee too ...negative 3 !!

meraj
Activity Score 216
university
Billoughsby's picture

Distorting the guy's features mixes the message and harms it's clarity. He just winds up looking like a stark-staring, foaming at the mouth perv.

Next time, use a real shot of a real model; humor from natural expression, not humor from Photoshop tinkering. This looks like what people do the first week after discovering Goo or Photoshop. Awful

Billoughsby
Activity Score 5144
Art Director |

That's it.

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