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Published/Aired: 
January 2009

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Print advertisement created by TBWA, Chile for Nivea, within the category: House, Garden.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Gonzalo Arévalo
Photographer: Alfredo León
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Highest Rated

Guest's picture

the hell is up scarfinati's ass? the towel is SYMBOLISM for the sun... havnt you ever been to a beach? and who cares about the tilted product... ima go buy some RIGHT NOW.

Guest
scarfinati's picture

Is this a self tanner? Well then you wouldnt need the towel because you already got a tan.

and the tilted product irks me.

nice photo though

scarfinati
Activity Score 843
Art Director
Guest's picture

you need a towel for sweat.

Guest
Guest's picture

I like the tilted prod – makes it stand out. Great series. This is my least fave of the 3 – cause the other places are darker – this place is getting quite a bit of sun.

Guest
ORISHAS76's picture

Para q necesitas una toalla si ya estás bronceado?
ilogica idea.

ORISHAS76
Activity Score 344
Favete's picture

El copy dice "EL SOL VA..." no dice "Ya estás bronceado"... Donde va el sol y te bronceás, sudás. Se supone que t ponés la crema y te empezás a broncear, no es un tinte de piel.
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Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Randallh's picture

Si! La toalla represents the beach."wherever you go." Only thing I don't like is where the brand and logo are located. Old fashioned, maybe, but I always think it should be a sign off..

Randallh
Activity Score 21
Creative Director
Favete's picture

It's not a rule... it's not a formula.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Guest's picture

the towel is for sweat.

and it also symbolizes getting sun .... a tan.

!!

Guest
NatalieM's picture

Clever. The towel may not really be needed, but it works.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

the hell is up scarfinati's ass? the towel is SYMBOLISM for the sun... havnt you ever been to a beach? and who cares about the tilted product... ima go buy some RIGHT NOW.

Guest
Guest's picture

hmm... I get it, but didn't get it immediately. There's something that doesn't feel right about it. The towel does work for a tanning prop, but it also complicates it in these locations. I don't think I'd bother working it out in a magazine.

Guest
Guest's picture

Makes me want to tan, Now

Guest
everartz's picture

they could have made the statues look little darker from the sides where the sun strikes to show the tanning is really happening instead of making the audience open their mouths and loosen their balls waiting to understand what fuck is going on around here! sorry but this is very hidden message...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

iswanda82's picture

i think the message is this tan is soooo good you could ge a tan anywhere when there's a light.... no?

iswanda82
Activity Score 346
Art Director
Guest's picture

Saludos a Pablo leiva!!, Como director de arte que soy: La fotografía esta bien lograda, el Layout no es muy nuevo y la verdad que no esta mal, pero la idea se despista con lo imponente que es la biblioteca, el concepto es bueno "interiores". Buen trabajo!! :)

Guest
werbefuzzi35's picture

Love the series but I think they could have had more than 3 towels. Other stuff you take to the beach would work as well. But still great.

werbefuzzi35
Activity Score 97
Art Director
Guest's picture

great, i loved it

Guest
Guest's picture

Distorted space makes my head dizzy if am looking at this add for like 10 sec.

Guest
scarfinati's picture

the hell is up scarfinati's ass? the towel is SYMBOLISM for the sun

its an illogical ad. Yes the towel would be used for sweat but the point of a self tanner is that you get the tan without the sun. So any reference to the sun is a mixed message for me.

scarfinati
Activity Score 843
Art Director
Guest's picture

GUEA

Guest
Spoonfeederxxx's picture

Not clear, but almost clever...

Spoonfeederxxx
Activity Score 641
Copywriter
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