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Church

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by TBWA, Chile for Nivea, within the category: House, Garden.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Gonzalo Arévalo
Photographer: Alfredo León
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Highest Rated

Guest's picture

On the contrary, I think it speaks to the audience perfectly.

You don't need to go to dark churches or train stations to understand and relate to the message, which CLEARLY communicates that you can get a tan even when there is no sun. The dark church highlights this fact.

The market, people who want tans but don't have the time to got the beach or the tanning salon, sees this ad and learns that wherever they might be, even in DARK PLACES, they can get a tan with Nivea Sun.

The line is strong. Working with the visual, it clearly communicates the single minded benefit in a memorable way.

THIS IS A STRATEGICALLY AND CREATIVELY STRONG AD.

You're taking it too literally. Are you a know-it-all ad student? OR are you a P&G / Unilever client?

Guest
Guest's picture

Nice. Awesome church craftsmanship. Makes a nice photo.
I get it. Old churches are sorta dark places. So the benefit of Nivea is – if you go to a place where there aint much sun ...

Guest
Favete's picture

Nice photo, spectacular. I really love the idea, congrats.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

Except how often does the average tanner go into these dark churches? Trying too hard to be creative not thinking enough about the audience.

Guest
Guest's picture

On the contrary, I think it speaks to the audience perfectly.

You don't need to go to dark churches or train stations to understand and relate to the message, which CLEARLY communicates that you can get a tan even when there is no sun. The dark church highlights this fact.

The market, people who want tans but don't have the time to got the beach or the tanning salon, sees this ad and learns that wherever they might be, even in DARK PLACES, they can get a tan with Nivea Sun.

The line is strong. Working with the visual, it clearly communicates the single minded benefit in a memorable way.

THIS IS A STRATEGICALLY AND CREATIVELY STRONG AD.

You're taking it too literally. Are you a know-it-all ad student? OR are you a P&G / Unilever client?

Guest
Guest's picture

i agree... but still its confusing. I feel somany layers inside.

Guest
Guest's picture

Neither, but thanks for your willingness to appreciate different point of views. I think the line is strong and I think the train station is the most successful—the setting is more relevant and pays it off better.

Guest
capywriter's picture

it talks about being on holiday... People visit old churches all the time. They don't have to spend all day on the beach to get a tan...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

hehe... did you guys do the ad? Sounds like you're over passionate about explaining exactly why it works.

I think it's ok, wondered whether it was for sun protection or for tanning for a while. People don't spend that long in churches. But I get it.

Guest
Guest's picture

gooooooooooooooooooooooooooooooood

Guest
Guest's picture

Love this agency. Good Work!

Guest
Guest's picture

ese good parece ser de un porfesor mio, jajaj

the ad is great, especialy because i have been to these places.

Guest
Guest's picture

smart creative work, congrats

Guest
no_user's picture

Nice photos. Old idea.

no_user
Activity Score 125
Conceptual-eyes's picture

A better line would be 'Take the sun with you.'

Conceptual-eyes
Activity Score 1475
Copywriter
_yan_'s picture

Go Chile, go!

_yan_
Activity Score 162
willy wonka's picture

Good work!!!

willy wonka
Activity Score 137
work
Guest's picture

don't know, but i thought the drunk Robin Hood one was better idea....nice craft though

Guest
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