Advertisement

Window

Campaign
Agency Network: 
Published/Aired: 
March 2010
Nissan Print Ad -  Window

Also From This Campaign 2

Description

In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle - as the true crossover, it perfectly combines the capabilities of an off-road, 4x4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” - through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).

Print advertisement created by Publicis, Romania for Nissan, within the category: Automotive.

Caption

Qashqai. Urbanproof.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Digital Artist: Cristian Costea
Log in or register to post comments
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
jorj's picture

What is this?

jorj
Activity Score 638
Art Director at Senior Art Director
dreadboy's picture

This is a lot better, but only compared to the previous come to think about it. Yet again, urbanproof leads my mind to something like roadcracks, speedbumpers, as well as pigeon poop and mostly all of the other "joys" one gets for his car in the city.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Adaddicted's picture

not only compliment to your target’s intelligence, but tests our patience!!! ;-k

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

Aren't all cars urbanproof? Why drive a 4x4 in the city anyway?

Phil Lestino
Activity Score 1684
perromalo's picture

I like this one better tha the previous

perromalo
Activity Score 429
Creative Director at Mateo&co
mikeelrapido's picture

Ruling the city...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

atb2005's picture

Neither one is good. I find both pretentious. You see some tiny window, and that tells you that this is an urban landscape? There's nothing visually engaging about it either. You feel like you are staring in the dark. There's a reason most Volkswagen campaigns are award winning.

atb2005
Activity Score 13557
Ensamblador's picture

It is a good campaine. Visualy engaging and with a funny concept. I don´t thik it pretentious at all.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
mrckais's picture

so, the print comes with an explanation?

mrckais
Activity Score 417
Art Director |

mrckais

everartz's picture

the idea could be ok, but the art is too bad

everartz
Activity Score 7613
Art Director |

| everartz |

Featured Content

Latest Collections

Advertisement