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Shadow

Agency Network: 
Published/Aired: 
June 2010
Nissan Print Ad -  Shadow

Description

Print advertisement created by TBWA, Turkey for Nissan, within the category: Automotive.

Caption

More powerful Xenon lights.
Standard at Nissan Qashqai Platinum.

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Photographer: Serhat Bayram
Account Manager: Burcu Ozdemir
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tamer samy's picture

as if it is at night !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

bvital's picture

good insight though

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

TommyO's picture

Looks like two cars are gonna hit each other with this man in the middle.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

sloppy4's picture

that's where i went.

sloppy4
Activity Score 1492
thedesignaddict's picture

Nice and simple.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

As shiny as the sun?
Very much first thought.
Not good enough.

Guest
Guest's picture

OOOOOOOOOOOOOOOOOOld

Guest
Guest's picture

Ahmmmmmm

Guest
Guest's picture

execution is not right...... find another way to convey it.

Guest
pdabhinav's picture

old

pdabhinav
Activity Score 100
Ramezani's picture

good thought

Ramezani
Activity Score 315
Art Director at Art Director
Zulu-1's picture

True

Zulu-1
Activity Score 130
Copywriter at Ogilvy
L. Wiesen's picture

tells nothing about powered xenon lights... benefit is "doubling the shadow"? or what?

L. Wiesen
Activity Score 1340
Copywriter
imtiyazkhan's picture

good one... but difficult to understand without copy.

imtiyazkhan
Activity Score 49
Art Director |

khanz

michelangelo's picture

It does not work. Shadow is too short unless the car is as high or higher than a monster truck.

michelangelo
Activity Score 660
Guest's picture

my god, that one is the shadow of the sun! -.-
the other one is theone made by the carlights!

Guest
jackal hunts's picture

Idea was good but execution could have been smarter...

jackal hunts
Activity Score 325
Copywriter at India
jackal hunts's picture

Idea was good but execution could have been smarter...

jackal hunts
Activity Score 325
Copywriter at India
bmeza88's picture

hmmm it's just too exagerated. No light can cast a bigger shadow than the sun, especially ones from a car

bmeza88
Activity Score 54
Guest's picture

not clear enough, but nice thought.

Guest
s.behjati's picture

Idea was very goood

s.behjati
Activity Score 2
Creative Director at CEO
Dzsoi's picture

Oh yeah, pretty much the same.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

the shadow which will result for a car light is completely different form the sun light, and even the right shadow in the layout is wrong (see the left leg shadow).
The idea itself is nice.

Guest
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