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Patrol Y62 Launch

Agency Network: 
Published/Aired: 
July 2013
Nissan Print Ad -  Patrol Y62 Launch

Description

The new Nissan Patrol is one of the most powerful 4WD's in its class. With 298kW's of power it packs a punch that even a motorsport enthusiast would be impressed by. To prove this a powerful print and web idea was needed to launch this vehicle by emotionally connecting people with exactly what having this power is like. The full page and double page spread material will run across select business and flight magazine titles for the remainder of 2013 along with targeted banner and web placements.

Print advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Caption

New V8 Nissan Patrol. 298kW of Power.
Just launched. With a class leading 5.6 litre V8, it is the most powerful Patrol ever.

Advertising Agency: Whybin\TBWA Group Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Director: Pat Sofra
Copywriter: Rob Hibbert
Production Company: Andreas Smetana Photography
Photographer: Andreas Smetana
Agency Producer: Tony Hall
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Retoucher / Post Production: Electric Art
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Highest Rated

alecrespo's picture
alecrespo
Activity Score 157
Art Director at 9mm
hightower's picture

looks pretty bad for the environment tbh

hightower
Activity Score 82
Art Director
macluvin's picture

the art direction looks pretty bad ass for an SUV imho

the SUV however doesn't look so bad ass.

macluvin
Activity Score 397
Art Director
monoliz's picture

questionable benefit for SUV

monoliz
Activity Score 1304
kalpesh78's picture

pretty primitive idea.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

certaintly's picture

v basic

certaintly
Activity Score 3994
Meredith Singh's picture

I have seen this done exactly the same in print and on billboards, even turned sideways like that. Here is the idea done on TV... http://www.youtube.com/watch?v=yjBQvspM3f0

Meredith Singh
Activity Score 407
Art Director
fcostausb's picture
fcostausb
Activity Score 173
Art Director
alecrespo's picture
alecrespo
Activity Score 157
Art Director at 9mm
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