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Published/Aired: 
March 2008
Nissan Print Ad -  Map

Description

Print advertisement created by Bruketa & Zinic, Croatia for Nissan, within the category: Automotive.

Caption

Note with GPS and A/C for free.

Advertising Agency: Bruketa & Zinic, Zagreb, Croatia
Creative Director: Moe Minkara
Art Director: Tomica Jurica Kacunic
Copywriter: Daniel Vukovic
Designer: Igor Miletic
Photographers: Tomica Jurica Kacunic
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caju's picture

what???

caju
Activity Score 123
Other
klaussnow's picture

don't you see? Theoretically they want you to get lost in the concept, so then they can sell gps for the mind...

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Banner2k5's picture

its not hard to understand come on. its not gret but its readable. the fans useless cos the cars have GPS now so its being used as a fan

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

mlsman5000's picture

The line makes no sense, they must have got the translation wrong.

Even then, the visual says now that GPS comes free you don't need a map, so use it as a fan, oh but you don't need a fan cause A/C is free too. So you should probably just throw the fan you just made out of the redundant map into the bin and just write an ad for free GPS since every car since the 80's comes with free A/C.

mlsman5000
Activity Score 128
Saatchi & Saatchi
simon.gross's picture

The map is also a fan. The ad's for GPS and A/C. Map=GPS; fan=A/C. Whatever.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
jungle boy's picture

note with GPS? and AC for free? huh?

jungle boy
Activity Score 196
Triton communications, Mumbai
Garg0yle's picture

This is how it goes: there is Free GPS, so maps are useless... so you make into a fan.

THERE is NO FREE AC - but now that you have made the maps into a fan, you have 'a FREE AC' that is your map fan!

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

corporal_hicks's picture

This useless map concept is done for a car brand but could not remember which one.

corporal_hicks
Activity Score 365
Art Director
Alistair C.'s picture

bah, this is so simple, i'm amazed by how many dumb comments there are. Map and a/c in one... just like the fan made from a map.

Nice idea!

Alistair C.
Activity Score 692
Copywriter
niffob's picture

Nice

niffob
Activity Score 94
Art Director
fs's picture

Very nice indeed.

fs
Activity Score 40
Creative Director
mrtalented's picture

global cooling car?

mrtalented
Activity Score 2171
Creative Director
JD's picture

I agree, it's a simple visual metaphor for GPS and A/C. I think it's pretty cool.

JD
Activity Score 40
Da's picture

Done. Done. Done.

Da
Activity Score 30
appie's picture

You don't write A/C when you wanna mean airconditioner. You write so when you wanna mean Account as in Savings account.

appie
Activity Score 157
Copywriter
evacarreiro14's picture

COOL

evacarreiro14
Activity Score 78
Art director |

Eva

adstrike's picture

is not hard to catch, but is lame anyway.

adstrike
Activity Score 334
Copywriter
rajar's picture

meets the brief in a creative way. nice!

rajar
Activity Score 91
Art Director at Team Young & Rubicam
Abra Cadabra's picture

So the car doesn't come with A/C?

Abra Cadabra
Activity Score 102
Other
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