Agency Network: 
March 2008

Print advertisment created by Bruketa & Zinic, Croatia for Nissan, within the category: Automotive.

Note with GPS and A/C for free.

Advertising Agency: Bruketa & Zinic, Zagreb, Croatia
Creative Director: Moe Minkara
Art Director: Tomica Jurica Kacunic
Copywriter: Daniel Vukovic
Designer: Igor Miletic
Photographers: Tomica Jurica Kacunic

Comments (19)

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caju's picture
Activity Score 123


klaussnow's picture
Activity Score 1645

don't you see? Theoretically they want you to get lost in the concept, so then they can sell gps for the mind...

... its already been done...

Banner2k5's picture
Activity Score 551

its not hard to understand come on. its not gret but its readable. the fans useless cos the cars have GPS now so its being used as a fan

mlsman5000's picture
Activity Score 128

The line makes no sense, they must have got the translation wrong.

Even then, the visual says now that GPS comes free you don't need a map, so use it as a fan, oh but you don't need a fan cause A/C is free too. So you should probably just throw the fan you just made out of the redundant map into the bin and just write an ad for free GPS since every car since the 80's comes with free A/C.

simon.gross's picture
Activity Score 541

The map is also a fan. The ad's for GPS and A/C. Map=GPS; fan=A/C. Whatever.

jungle boy's picture
jungle boy
Activity Score 196

note with GPS? and AC for free? huh?

Garg0yle's picture
Activity Score 144

This is how it goes: there is Free GPS, so maps are useless... so you make into a fan.

THERE is NO FREE AC - but now that you have made the maps into a fan, you have 'a FREE AC' that is your map fan!

corporal_hicks's picture
Activity Score 365

This useless map concept is done for a car brand but could not remember which one.

Alistair C.'s picture
Alistair C.
Activity Score 692

bah, this is so simple, i'm amazed by how many dumb comments there are. Map and a/c in one... just like the fan made from a map.

Nice idea!

niffob's picture
Activity Score 94


fs's picture
Activity Score 40

Very nice indeed.

mrtalented's picture
Activity Score 2171

global cooling car?

JD's picture
Activity Score 40

I agree, it's a simple visual metaphor for GPS and A/C. I think it's pretty cool.

Da's picture
Activity Score 30

Done. Done. Done.

appie's picture
Activity Score 157

You don't write A/C when you wanna mean airconditioner. You write so when you wanna mean Account as in Savings account.

evacarreiro14's picture
Activity Score 78


adstrike's picture
Activity Score 334

is not hard to catch, but is lame anyway.

rajar's picture
Activity Score 91

meets the brief in a creative way. nice!

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

So the car doesn't come with A/C?