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Four, 1

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by TBWA, Brazil for Nissan, within the category: Automotive.

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MicheleVirgilio's picture

no for me

MicheleVirgilio
Activity Score 2617
chuckieT's picture

People are too dumb these days to get this. They should have used Red Power Ranger, Yellow Power Ranger, and so on.

chuckieT
Activity Score 680
Creative
Tejónidas's picture

this is the best, the others... ehhh, but this one is nice

Tejónidas
Activity Score 246
Copywriter
kalpesh78's picture

the thought is super. creative is a waste. Try putting pictures instead of typo with tags or something. right now its very very boring.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Nurse Bell's picture

I like this campaign. It's an interesting interpretation of the power of 4x4 beautifully executed. I like the clever but simple art direction of making the four independent forces mentioned in each of the ads, look like the tyres on a 4x4 wheel base. I also agree with the 'chuckieT' comment above, are people too dumb for this?

Nurse Bell
Activity Score 156
mertos's picture

NO

mertos
Activity Score 904
Creative Director
Mr. Graf's picture

the point is that you guys got it, and it sells. Creatively speaking, the copy's good, 4 elements working together as 1, cool, you can't put a orchestra or power rangers, maybe ninja turtles. But the thing is to make it universal so everybody in the world can get it, not only americans.

Mr. Graf
Activity Score 13
Copywriter at Fahrenheit |

Max

chuckieT's picture

How do you know it sells?

It's very feature driven. It's just explaining quite vaguely how 4-wheel drive works, which people already know. It's not conveying any benefit and it's not differentiating this brand's 4 wheel drive from any other. For example, BMW's xDrive favours the rear wheels slightly so the car still feels like it performs like a RWD.

Also, visually, it has very little emotional impact; it doesn't convey the security of driving a 4WD or the excitement of where it can take you. Take a look at some of BBH London's Audi Quattro print ads and you'll see how they say much the same thing but with far more visual impact.

So why exactly do you think "it sells"?

chuckieT
Activity Score 680
Creative
Mr. Graf's picture

Cause i think not everybody knows what 4WD/AWD mean, plus i think there's a very good analogy of how 4 elements can work together as one, i won't say it is GOOD, i just said it sells and works. I actually know that you got a point comparing Audio Quattro ads, and it's true that it doesn't say where can it take you, but then like you said, everybody knows what 4WD/AWD means. I just like the way how they got around it and they didn't even had to show you where you can go, they say it works and is up to you to know where you can take it, so buy it and you'll know, that's the only way you'll know if it's good or not.

Mr. Graf
Activity Score 13
Copywriter at Fahrenheit |

Max

Mr. Graf's picture

Oh! I forgot, it's simple and direct.

Mr. Graf
Activity Score 13
Copywriter at Fahrenheit |

Max

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