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Celltruck

Agency Network: 
Published/Aired: 
March 2012
Nissan Print Ad -  Celltruck

Description

Print advertisement created by TBWA, Argentina for Nissan, within the category: Automotive.

Caption

When your eyes are on the phone, they are not on the road.
Don't text and drive.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Andres Sautu
Copywriter: Lala Leon
Agency Producer: Sergio Palermo
Production Company: ESTILO3D
Digital Artist: Esteban Lapidus
Executive Producer: Sebastián Lapidus
Account Director: German Rodriguez
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morse's picture

Perfect!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jason RIeff's picture

Took me a bit to see it was the view of an oncoming truck as opposed to it being a car shot from an arial view... but once i got it... WOW Fantastic work!

Jason RIeff
Activity Score 93
Copywriter at Triple A School of advertising
ZeSheep's picture

Amazing!!!

ZeSheep
Activity Score 174
Copywriter at Mumbai
Milan Solanki's picture

superb

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
whitekaras's picture

Nope

whitekaras
Activity Score 115
P.G. Aditya's picture

Took me a second too, but the line goes perfectly with the actual thought-process of the reader! Brilliant :)

P.G. Aditya
Activity Score 40
Copywriter
Hadrons's picture

Brilliant. (can be in the hall of fame of - Gestalt usage )

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

rewazee's picture

NICE!

rewazee
Activity Score 12
Copywriter |

Rewa Z.

everartz's picture

exactly! fucking yes!

everartz
Activity Score 7613
Art Director |

| everartz |

bate_palmas's picture

Word.

bate_palmas
Activity Score 1479
Wordfruit's picture

Good idea I think.

I wonder if people will get the visual though. And will they stick looking at the pic long enough to get it.

If you see that as an issue, I'm sure the art could be redone to make it more obvious. So the idea can still hold.

Wordfruit
Activity Score 1023
textpirat's picture

WOW!

textpirat
Activity Score 272
Düsseldorf
corporal_hicks's picture

Good art direction

corporal_hicks
Activity Score 365
Art Director
MicheleVirgilio's picture

Very very good ad.

MicheleVirgilio
Activity Score 2617
Emran Hayat's picture

It's damn good!

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

alexander_bickov's picture

Great idea

alexander_bickov
Activity Score 3279
Mammoths-Not-Dead's picture

me gusta!

Mammoths-Not-Dead
Activity Score 414
Bob08's picture

Nice for a public service announcement; but why should I buy a Nissan for this?

Bob08
Activity Score 749
kleenex's picture

I do not think we need to buy a Nissan for this, BUTTTT the company wanted this ad created and put their name on it.

kleenex
Activity Score 52582
Web Designer/Developer
clearsky1989's picture

BUT, BUt, But, but, but....i see a truck in the shape of a phone..How does this stop me from texting and driving?

Not connecting.

Good but not great.

clearsky1989
Activity Score 429
Copywriter at Grey
bate_palmas's picture

Bro - the visual gag is that the truck is coming for you, before you even realise it's a truck, while you're looking at a phone.

If someone had told me the idea, I'd have rejected it. But it's executed so damn well. Pure TBWA brilliance.

bate_palmas
Activity Score 1479
clearsky1989's picture

Shit, I couldn't understand the connection. My bad.

clearsky1989
Activity Score 429
Copywriter at Grey
Jackbr's picture

Visual power.

Jackbr
Activity Score 1500
Art diretor |

JackBR

dlb's picture

"When your eyes are on the phone, they are not on the road."... ya don't say???

dlb
Activity Score 42
vlads's picture

like it and good art direction.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

saherwafai's picture

wow, amazing idea great art

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

andylefty's picture

Subtle and sexy execution.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
quasi007's picture

really ingenious!

quasi007
Activity Score 10
Public Relations
ggautham007's picture

the right slap on the face, neat and simple good work!!

ggautham007
Activity Score 18
Art Director
Nomad8's picture

What's all the fuss about? Why is everyone giving this 10 stars? That said it's a neat piece of work. The visual is fine, you get it in one go. But the copy is just a bland statement. Wish that could've been better.

Nomad8
Activity Score 204
JWT India
NONE™'s picture

Mortal!!!!!

NONE™
Activity Score 209
Other |

NONE™

Soorajtr's picture

nice idea

Soorajtr
Activity Score 8
Web Designer/Developer at Senior Flash Developer, Dubai Media City, UAE
manoranjanpattanayak's picture

I wonder if people will get the visual though. And will they stick looking at the pic long enough to get it.

If you see that as an issue, I'm sure the art could be redone to make it more obvious. So the idea can still hold.
that was so good to achiev e this

manoranjanpattanayak
Activity Score 57
Other
Tuco's picture

I see a truck forced into a cellphone.

Tuco
Activity Score 289
Copywriter at ah...
matks's picture

agree, visual pun, nothing else, early 90's in both idea and execution

matks
Activity Score 476
Advertising
TheWasteBin's picture

Real good. Great execution.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
Nike Diesel's picture

Damn! This is good stuff. Kinda forced but still super nice.

Nike Diesel
Activity Score 13630
Art Director
same2cool's picture

It is amazing Mobile I want to purchase it . and how can I see its specification
promocodeshop(dot)com/Overstock-coupons/

same2cool
Activity Score 6
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