Built for the concrete jungle

Agency Network: 
November 2008

Print advertisment created by TBWA, Thailand for Nissan, within the category: Automotive.

Advertising Agency: TBWA Thailand
Creative Director: Veradis Vinyarath
Art Director: Resham Shah
Copywriter: Itt Sukthongchaikul, Tarakorn Kamolprempiyakul
Photographer: J-RIO
Retoucher: Neabniyom

Comments (21)

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jsantanaxp's picture
Activity Score 401

good art direction.



brain123's picture
Activity Score 830

And that's about it.

pink's picture
Activity Score 21

An original idea

sumsum's picture
Activity Score 613

are you kidding?

kurtberengeiger's picture
Activity Score 7318


Jagzon's picture

Good art direction... and liked the small small detailing in it.

iswanda82's picture
Activity Score 346

" i need an eye massage" said the retoucher........

nice one!!

Ad_Man's picture
Activity Score 826

excellent art direction, such a shame can`t say the same about the idea.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

naresh's picture
Activity Score 298

Really Great Art Direction
i Love it


Rogers's picture

i can't get it, u r Artists.i think

Guest commenter's picture
Guest commenter

Very average idea. "Concrete Jungle," boring.
But the art direction is great, so the ad is okay

iT-iS-i's picture
Activity Score 1721

They need a fresher perspective.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Grrrr's picture
Activity Score 1961

Oh, come on you people. These wailing dogs flipped with no respect to the lighting, come on.

Guest commenter's picture
Guest commenter

I think that the ad has a quite good art direction, but it's too litteral... in my opinion and moreover i've never seen a crane like that, 'couse the cranes are the only elements in collision with nature invasion of the city.
Although this the ad is pleasant.

Guest commenter's picture
Guest commenter

The bat's pissing on the boy!

Guest commenter's picture
Guest commenter

good elements for art direction.... Poor idea

STRTLRS's picture
Activity Score 1601

Good emulation of the Dave Hill style on the photo/illustration. Bald eagle feels out of place, bats look like they're taking a leak on the poor and overly-happy kid. Other than that, the ad works. They managed to have a lot going on without detracting from the product.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

Dear Grrrr,

Get a life.

blueturtles's picture
Activity Score 239

not bad. type of ad where'd i'd want to see more. i'd definitely tear this page out.

everartz's picture
Activity Score 7613

awesome art man! but i dont see anything but good art here...

| everartz |

Treat me as a guest.'s picture
Treat me as a guest.

LOL! I thought that the bats were urinating on the little kid as well, but there is no fluid shape coming from them. I am not making a groundbreaking discovery here, but I believe that the kid is supposed to be flying bat kites.

Either way, I love the art direction. However, how many ads can we make with cranes having sharp teeth or looking like scorpions or spiders and everything else on the street being a danger to the brave car being advertised?