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Tusk

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by JWT, India for Nippon Paint, within the category: Industrial, Agriculture.

Caption

Give your nose something else to do. Nippon Odourless Paint.

Advertising Agency: JWT, Chennai, India
Creative Directors: Senthil Kumar, Priya S
Art Director: Vinod Kumar
Copywriter: Prakash Elumalai
Photographer: Sathishkumar Raju
Additional credits: AP Bhaskar
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vote4pedro's picture

Works for India. Would probably be called racist if it ran anywhere else.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

I can only go so far as to say this ad will work better in India, BUTTTT these ads hardly sell the product.

kleenex
Activity Score 51110
Web Designer/Developer
vote4pedro's picture

I think it depends. If the brand is well enough known, they could get away without talking about how good it looks. The odorless angle could work. Either way, they're not great. But not horrible.

vote4pedro
Activity Score 4601
Copywriter
Kulkimoose's picture

Why would it be racist? Care to enlighten me?

Kulkimoose
Activity Score 14
Marketing Manager
vote4pedro's picture

I didn't say it would be racist. I said it would likely be called racist due to racial sensitivity. Or oversensitivity, depending on your point of view.

vote4pedro
Activity Score 4601
Copywriter
DameWallis's picture

This is really reaching to make a connection from the product to the image. It's barely selling the feature of the paint. Just barely.

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
mockingbird's picture

it works. good concept jwt chennai.

mockingbird
Activity Score 238
mockingbird's picture

it works. good concept jwt chennai.

mockingbird
Activity Score 238
Tilbin Thambi's picture

The paint odour or it's allergic nature and the old people they victim the most of it..... DONE for me
and Nippon Paint, estd;1881, also highlighted by the elegant oldies

Well done JWT, Chennai

Tilbin Thambi
Activity Score 189
Art Director at Chennai |

www.davincicreatives.com | tilbin@davincicreatives.com | 098405 86509

Hadrons's picture

Great ad. Works.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creativegodown's picture

ABSOLUTE CRAP.

creativegodown
Activity Score 252
iwork's picture

Forced the idea to the product.
Check this and its much better but same idea.
http://www.coloribus.com/adsarchive/prints/otrivin-nasal-spray-balloon...

iwork
Activity Score 22
Art Director at RK SWAMY BBDO
akshaysrikar's picture

Target Audience: Advertising People (more precisely, other agency Copywriters and Art Directors )

akshaysrikar
Activity Score 420
India
mgour81's picture

works brilliantly for the brand...job well done

mgour81
Activity Score 30
Joyceishere's picture

cool campaign

Joyceishere
Activity Score 26
Marketing Manager
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