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Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Leo Burnett, Italy for Nintendo, within the category: Gaming.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
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David33's picture

So?

David33
Guest commenter's picture

So if you use brain training you are a geek.

Strong in math, weak in the life.

Guest commenter
BulbheaD's picture

iltalians

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

ogilvyandmenon's picture

i dont get it.

ogilvyandmenon
Activity Score 178
O&M India
jazarah's picture

somebody plz explain

jazarah
Activity Score 1262
Guest commenter's picture

Seem a student work.

First page are the sizes of a beauty woman, but with brain training you never seen stupid stuff like "woman size" but you will see a subtraction (90-60-90=-60).

I think is terrible and sad. I would train my brain for better things, not to becoming a geek.

Guest commenter
Guest's picture

"First page are the sizes of a beauty woman"

mmmm, BBW

Guest
otto54's picture

C'mon guys don't post this ads.
First idea, bad executed, not relevant for a such interesting product.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

R. Rinaldi's picture

Could have been good

R. Rinaldi
Activity Score 686
Singapore
Hilary22's picture

Student work.

Hilary22
Tincho's picture

Nop.

Tincho
Activity Score 1093
Art Director
Guest commenter's picture

Or maybe it's the final IQ score of a "perfect" (blond?) woman...

Guest commenter
alenq's picture

except from a visual execution that could have been better, this ad has it all - the idea is simple, clever and straight to the point! target and benefit are so clear - everything an ad should have.

alenq
Activity Score 109
Art Director
stiveSD's picture

Ahahahah alenq.
Love your irony,

stiveSD
Wordnerd's picture

oh god

90-90-60= -60? really?

Wordnerd
Activity Score 6692
Copywriter
Guest commenter's picture

90 less 60 = 30
30 - 90 = -60

Ad explain, it's a poor work.

Guest commenter
H. Fernández's picture

shouldn´t be here. bullshit.

H. Fernández
Activity Score 192
Copywriter at Zink !
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