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mpindy's picture

I wish it weren't so dramatic. I think 46, even 56 would have been much more effective. 86 is a bit much. Other than that I really like it, love how soft the overall image feels.

mpindy
Activity Score 165
Graphic Designer
wildbore's picture

.....Prasoon Joshi,did u c this ad?

wildbore
Activity Score 749
Creative Director at - - -
jazarah's picture

agree

jazarah
Activity Score 1262
Dick Huges's picture

I'm so tired of pictures of young hands for older women. This has been done so many times in the past 5 minutes.

Dick Huges
Activity Score 937
Copywriter
bknowlden's picture

It could be her daughter or even her grand daughter. Sorry, not smart enough.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

klaussnow's picture

and seriously, my twenty-something year old hands don't even look barbie smooth.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

KDadá's picture

Agree!

KDadá
Activity Score 106
MJ05's picture
MJ05
Activity Score 88
garnier bbdo |

MJ

MJ05's picture

TAMPOCO LA VIOLENCIA!!!!!!

MJ05
Activity Score 88
garnier bbdo |

MJ

Bundy Agency's picture

Thats not a knife

Bundy Agency
Activity Score 597
Art Director
sonucoues2002's picture

can anyone told me the role of copywriter role in this ad
there is no copy in it

sonucoues2002
Activity Score 804
visualizer
Jet Lee's picture

Not every ad needs a line, right?

Some (or rather, lots) of award-winning ads don't have any line, just the visual and the brand's logo.
Take this one for an example:
http://adsoftheworld.com/media/print/wonderbra_street
It has no line, yet the copywriter (Roger Makak) for that ad is now the hottest creative in Asia according to campaign brief Asia.

As far as I know, the copywriter does not have to write a line for the ad to have their name listed in the credit, as long as they're involved in the conceptual stage. For all you know, those award-winning 'visual-only' ads could've even been the copywriters' ideas.

;)

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
second_creator's picture

i agree with lee

second_creator
Activity Score 754
Copywriter |

copywriter

unni's picture

I told u THINK BEFORE U SHIT!

unni
Activity Score 29
Art Director
picturejockey's picture

Isn't he the one who wrote 86?

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

speed's picture

Good grief, sonucoues2002.You must be really green or really arrogant to not have a clue about the roles of creativity. But maybe working alone in a corner will take you far in this business. Good luck in that next blue-chip account meeting.

speed
Activity Score 83
Commercial Photography
inkfromthepen's picture

wow sonucoues2002, i dont know which agency you work for but in most decent agencies, the art director and copywriter work together to create an idea. just because there is no copy doesn't mean a copywriter wasn't involved. two words: visual metaphor. it just means that the copywriter worked even harder (with his art director) to condense lines of copy into three short words to convey the idea.

inkfromthepen
Activity Score 145
Copywriter
Totto's picture

'Anti wrinkle solutions'. sounds simple but dosen't come easy my friend sonucoues2002. If you thought so, its cos you have no idea.
'Just do it' dosen't sound so difficult either eh. But i bet the writer still gets his commision - if he is alive.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

stephenakiogbe's picture

this is great, but too exaggerated. may be 50s or 60s would have been ok.
above all, brilliant execution

stephenakiogbe
Activity Score 12
Advertising
funky_frogii's picture

Great ad......................

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

imke's picture

If I am suppose to comment, "Don't you guys think that 86 is too unrealistic....for me it doesnot work that way. For me being little bit realistic or little bit fack does work. But this one too far to be called real. But photo and overall execution is too good. "

imke
Activity Score 472
ram.rod's picture

Prasoon thinks he can have his cake and eat it too.
The English side his brain must be really wrinkled.

ram.rod
Activity Score 46
philosopher/dubai
everartz's picture

i dont know why is it needed to get things that are not related that much to to the subject and force them into an ad! and by the way this isnt the knife used to cut the cake!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

hoperator's picture

looks like a manequins hand

hoperator
Activity Score 80
Art Director
ibae's picture

Personally I'd prefer it if she was blowing out the candles. It could be her granddaughter cutting the cake cause granny is too damn weak. And too many ads with birthday candles.

ibae
Activity Score 6
Advertising
tanvir hassan raju's picture

Well, Mr prasoon....im a great fan of u...love ur works, but here..yap its too unreal...n again...same thiung...yong hand for old lady!!!

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Guest's picture

You have got to be kidding me!

Guest
pkaskar74's picture

hand was a problem...jara jyada hi ho gaya...but thinking is good.

pkaskar74
Activity Score 10
Graphic Designer at graphic designer & teacher
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