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Zoom In, Yeti

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.

Caption

Zoom in on the important things. With the new COOLPIX S8000 with 10X zoom.

Advertising Agency: Jung von Matt, Berlin, Germany
Chief Creative Directors: Mathias Stiller, Wolfgang Schneider
Creative Directors: Peter Gocht, Christian Kroll
Copywriters: Bjoern Ingenleuf, Lars Baldermann
Art Director: Javier Suarez Argueta
Designer: Pia Drescher
Managing Director: Ilan Schaefer
Account Supervisors: Sirkka Koester, Jutta Caballero
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Highest Rated

JoseB's picture

The Prostate Cancer poster Midas Touch linked to executes better.

JoseB
Activity Score 20
Copywriter
John Howard's picture

Just cool.

John Howard
Activity Score 33
Creative Director
Nike Diesel's picture

An ok idea, but executed way too literal. Layout looks messy IMO.

Nike Diesel
Activity Score 13630
Art Director
Reality Check's picture

You'll need to look closely to understand and appreciate, but Nikon Coolpix S8000: Zoom In is worth it.

Reality Check
Activity Score 2539
Troll's picture

There's definitely an idea in there but I don't think this execution does it justice.
It's interesting, but falls flat when I do actually engage with the copy.
Ben Dover said it well. When using a typographical execution for a camera, it has to be be freaking awesome.
I rate you guys are on the verge of something awesome. Keep pushing.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Hahalexander's picture

execution could be better but nice idea

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
MidasTouch's picture

wtf, really?
I don't like it at all.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture

super bland.

ace85le
Activity Score 3935
Marketing Manager |

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JoseB's picture

The Prostate Cancer poster Midas Touch linked to executes better.

JoseB
Activity Score 20
Copywriter
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