Agency Network: 
June 2010

Print advertisment created by Cheil, South Korea for Nikon, within the category: Electronics, Technology.

Lost myself in Nikon.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Jaewook Nam
Art Director: Seongwook Han
Copywriter: Songha Lee

Comments (15)

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tamer samy's picture
tamer samy
Activity Score 681

i know its a Cannes Lions 2010 !! but may anyone explain to me what is this ??

Jupiter's picture
Activity Score 547

too engrossed in framing/composing his subject that he ends up looking like a fool...i think...without him knowing it of course...

this one won a Lion? errrrrr.....okey:-(

commenting just to gather more pencils:-)

keboin's picture
Activity Score 41

I think it's because of the "self expression" that you get from photography?? or I could be wrong.

fala fulani's picture
fala fulani
Activity Score 252

I think its a combination of both thoughts.

Guest's picture

i like it - why such a low rating?

Its a pretty original angle in the camera market.

Guest's picture

It's not bad... you use your Nikon, you forget about everything except what you're looking through your lens... i like it...

Dzsoi's picture
Activity Score 8532

Loose yourself while taking a photo is a nice concept, but these look forced to me... why would you "stand" like this? Could the process of preparation of taking an outstanding picture result in such a posture? Or when you loose yourself, your body goes crazy to amuse itself? Maybe professional photographers get this. I really can't feel it.

jponino's picture
Activity Score 601

i like it too, the idea is (for people asking) that when your use your nikon, your don't take care of your look-like cause your to catch by your nikon (i am sorry if my english is not so good sometimes)
compared to the shit about stick an elephant or a girafe (the next advert) i understand why this one was elected at cannes Lions

Critic's picture
Activity Score 271

How could anyone take picture being in this posture? Nikon makes impossible possible?

Guest's picture

what's going on in cannes?

michelangelo's picture
Activity Score 660

it's different that's all

BLACKBC's picture
Activity Score 11


Guest's picture

from another perspective can be conveying the such a way..that...he got so "lost" in his nikon..that he got a boner ... =P

Guest's picture

so many bad ads in Cannes this year. I say boycott them. It hasn't been this bad since Arnold gave themselves the Grand Prix for VW.

velle's picture
Activity Score 1550

the insight is really good but the pose above is a bit contrived - just this one