Agency Network: 
March 2008

Print advertisment created by Ad Planet, Singapore for Nikon, within the category: Electronics, Technology.

Nikon SB-800
Ultimate flash.

Advertising Agency: Ad Planet Group, Singapore
Executive Creative Director: eo
Associate Creative Director / Copywriter: Alfred Teo
Art Directors: Khoo Meng Hau, Tan Leong Lee, Fenglin
Copywriter: ichael

Comments (15)

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Wordnerd's picture
Activity Score 6692

Hmm? The (3) pictures are taken in the exact moment someone flashed this camera far away? i somehow think they intend to say that's the flash of the camera used for this pic, but that doesn't work - does it?

everartz's picture
Activity Score 7613

apart from that Wordnerd .. i find it over promising... art wise, there is no difference between the sun and the flash's light.. both are the exact same which is not right...its not working for me..

| everartz |

john doe's picture
john doe
Activity Score 1571

nice copycat.
osram did this years ago:

thakiddd's picture
Activity Score 70


IrisAndSky's picture
Activity Score 25

done before,oops!!!!

sonucoues2002's picture
Activity Score 804

copy line should be "Double flash"

Boas ideas's picture
Boas ideas
Activity Score 265

Otra exageración mas!

Tripioso's picture
Activity Score 470

I don't get it. ¿Is the beach a picture taken, or are we in front of the flash?


Life's a Trip. Enjoy the Ride!

elyoshiro's picture
Activity Score 546

LA exageración no es mala. pero es algo que ya se ha hecho antes.

bknowlden's picture
Activity Score 3647

I have a few problems with this. One, this execution (almost exactly) has been done several times. And two, a flash screwing up your pictures isn't a good thing.

I will say that they are well put together though.

Dinoco's picture
Activity Score 69

exactly the same idea than ford ranger.

the layout is the same.

copy. another copy.

come on guys more creativity.

just try!

360 grados's picture
360 grados
Activity Score 305

very cool

alvinpck's picture
Activity Score 1467

I think this has been done by a jeep brand before.
I'm not aware strong flash is a good selling feature for cameras like this.


Rog's picture
Activity Score 6080

Like it. Says 'ultimate' dramatically!

>>>> That's not an ad. THIS is an ad.

Jet Lee's picture
Jet Lee
Activity Score 127

At first I thought this ad was very similar to the 'Tide' press ad by Leo Burnett Mumbai some years ago.
(Anyone has the direct reference link? This is the closest link i could find > the first image on the result page:

But apparently, having read the comments above, there were even more similar ads in the past, like the OSRAM and the Ford Ranger XLT.