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Violine

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by Euro RSCG, Czechia for NikolaMelita, within the category: Professional Services.

Caption

Let's play with your hair

Advertising Agency: EuroRSCG, Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Matija Vujovic
Copywriter: Dragan Vekic
Photographer: Goran Tacevski
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Highest Rated

cullers's picture

Beautiful Idea. Horrible line.

cullers
Activity Score 332
SCAD
Shingo's picture

Cool Idea, i like it so much and nice color scheme

Shingo
Activity Score 408
dico's picture

GREAT PHOTOS!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

hungryhunter's picture

nice idea

hungryhunter
Activity Score 22
Taem Young & Rubicam
oopsie_dum_didly's picture

Cool idea, iffy line.

oopsie_dum_didly
Activity Score 91
Creative Circus
pscs's picture

good caption, although i dont think their customers want to cut their own hair.

pscs
Activity Score 440
SAC
aintnobusy's picture

hey dis one's cooool

aintnobusy
Activity Score 30
euro rscg
Adaddicted's picture

Chello is better...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

kakaolu's picture

cool idea but I think they wasted a great execution.

the scissors cut the strings - which looks to me like an act of destruction, ruining the entire harmony.

and all this while it could have been so elegant to use a hair brush or a hair straightener or any other hair styling tool from the 1000's available.

the idea would have been the same, but flawless in execution.

and even if the scissors could work from a more liberal p.o.v., it's still a waste of money to use them twice. using a different hair tool would have been slightly better. yes, maybe with a different copy for a different benefit in order to justify the use of a series.

kakaolu
Activity Score 52
Copywriter
Dozer's picture

damn, nice one!! like it a lot

Dozer
Activity Score 149
cullers's picture

Beautiful Idea. Horrible line.

cullers
Activity Score 332
SCAD
gmint7's picture

:::J:::
so forced i think

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

everartz's picture

HELL YEAH HELL YEAH FUCK YEAH.. love it!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Dusan Zica's picture

nice work.

Dusan Zica
Activity Score 116
Copywriter
Youssra Elkashef's picture

Great Idea

so simple

Youssra Elkashef
Activity Score 6
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