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Wine

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Israel, Israel for Nikol, within the category: House, Garden.

Caption

Clean your kitchen in a minute

Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Igal Ezra
Copywriter: Oren Meir
Account managers: Elika Merhavi, Inbal Verner
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Guest's picture

noup. art direction could be better...

Guest
Guest's picture

Simple, clear, clean and a strong message. Think the design could've been more subtle, but I still like it a lot!

Guest
Guest's picture

Verrrrrrrrrrrrry nice!

Guest
Guest's picture

poor art direction
concept been used 1000 times

Guest
tirthomitro's picture

here's a perfect example of something that's
easy to understand. and for this reason, explaining
it is so tough a job...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

silvi's picture

A ver. El marmol es un material tan fácil y rápido de limpiar con cualquier producto, que realmente no se justifica esta campaña. tal vez si el producto se mostrara limpiando otra supèrficie un poco más complicada de limpiar sería más atractivo para el ama de casa.

silvi
Activity Score 4172
Copywriter
Guest's picture

jajajajaja esta niña no entendió la campaña jajajjajajajajajajjajajajajaja es el comentario más gracioso que he escuchado en años, parece hecho por un cliente jajajajjajajaa

Guest
Javier Ramírez's picture

Creo que no se trata de que esté limpiando el mármol, es una tumba: las manchas mueren en un minuto.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

silvi's picture

Ya sé que es una tumba. Pero es un doble mensaje. Al mismo tiempo muestra la superficie a limpiar: el mármol. Creo que entendí el mensaje mejor que otros.

silvi
Activity Score 4172
Copywriter
Guest's picture

Excellent work. Wow!!

Guest
Guest's picture

the art direction is very very poor, too bad

Guest
Guest's picture

fantastic idea. after a long spell of dry ideas. thanks for the inspiration.

Guest
Guest's picture

i thought there was nothing left alive in this type of ads. obviously wine was alive for a brief moment. now that's gone too. RIP.

Guest
shwet's picture

boooooooooooooooooring..................

shwet
Activity Score 103
jj institute of applied art |

shweta

CurryJ's picture

Maybe the headline could have been something like 'Make kitchen stains history'. That might have fitted well with the overall look and feel. What say, people?

CurryJ
Activity Score 953
Copywriter |

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