Agency Network: 
January 2010

Art Director:Igal Ezra
Copywriter:Orel Bitan

Other additional credits: Account Manager: Elika Merhavi, Hagai Leeran, Inbal Verner

Print advertisment created by BBDO, Israel for Nikol, within the category: House, Garden.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Illustrator: Ariel Vitkon
Photographer: Yaron Vainberg
Production: Noga Sagi, Tali Sasson

Comments (14)

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.-_'s picture
Activity Score 95

roses, football, water???

J Designer's picture
J Designer
Activity Score 2420

The connection is a kid playing ball inside knocking over the vase of flowers.

chris myles's picture
chris myles
Activity Score 429

totally agree with you. what a random combination.

the_guest's picture
Activity Score 175

It doesn't seem to me to be totally random: the kid was playing football in the house, while his mother was asleep, but he hit the glass flowerpot, so he has to wipe the water off, "before mom wakes up".
I agree, though, that a better execution would have helped.

paumarques's picture
Activity Score 1312

fals, brut…

Pau Marquès
(+34) 670 36 79 83

Marlus Lau's picture
Marlus Lau
Activity Score 1808

What a terrible art direction, font picking and photography.

Sorry folks, but a lot of improvements are needed.

Wordnerd's picture
Activity Score 6692

oh no! i spilled water! mums gonna kill me!

raghavendra's picture
Activity Score 232

i like these ads, new approach for sure...

michdec's picture
Activity Score 440

I like the idea, but they don't look great

silvi's picture
Activity Score 4172

I like the idea too.

shahidali's picture
Activity Score 4069

with a lot of novelty and lot less effectiveness.


maxchionh's picture
Activity Score 255

doesn't anybody even care that ads should be targeted towards the people who are buying the product???

rolling.stone's picture
Activity Score 2741

cool idea


~ Quite obviously, I have gathered no moss ! ~

strangera's picture
Activity Score 110

I like the idea.. but the font?! Ooo boy :(