Advertisement

Sarkozy

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by BBDO, Israel for Nikol, within the category: House, Garden.

Caption

Stop using newspapers
Window Cleaning Wet Wipes

Advertising Agency: Gitam BBDO, Israel
Chief Creative Officer: Guy Bar
Executive Creative Director: Danny Yakobowitch
Art Director: Noga Kara
Copywriter: Tomer Abramovitch
VP Client Service: Elika Merhavi
Account Executive: Idit Zemmer
Account Manager: Naama Tehori
Photograph: Lior Nordman
Log in or register to post comments
BFB's picture

Awesome campaign!
This one is my fav.

BFB
Activity Score 936
Copywriter
kleenex's picture

interesting.

kleenex
Activity Score 51166
Web Designer/Developer
Lois Bullardy's picture

Worst of the day.

Lois Bullardy
Activity Score 26
Billoughsby's picture

Not saying "Done", but we do know the face against glass thing pretty well by now around here. Don't we?

Nicely done for all that. And if it's new for someone, it will probably make them laugh.

Billoughsby
Activity Score 5144
Art Director |

That's it.

morse's picture

Very very good!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

hillmarky's picture

Could somebody please explain this concept to me?

hillmarky
Activity Score 90
Queldin's picture

People use old newspapers to clean windows because they don't leave residues on glass. What Nikol shows in this campaign is how absurd this is when there is a product for it.

Queldin
Activity Score 29
hillmarky's picture

OK, but how does that connect to using Sarkozy, Obama, and the Queen? I'm lost.

hillmarky
Activity Score 90
Hadrons's picture

All those figures are on the news all the time..

BUT i'll have more pleasure to use their faces now to clean my windows... sweet revenge - served cold on glass. :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

skeMaMen's picture

Revenge for what...? What did Nicolas Sarkozy ever do to you, or you are just raised in that way...?! Also, I don't believe that you can even clean your windows, but if you do - use your long tongue...!
Nice campaign...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Hadrons's picture

All those figures are on the news all the time..

BUT i'll have more pleasure to use their faces now to clean my windows... sweet revenge - served cold on glass. :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

oops

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Maltese's picture

I don't think this concept has been executed correctly, I would have had the 3 faces on a newspaper rather than just the face squashed on the screen, I did not get the idea either, trying to be too clever, why??

Maltese
Activity Score 4
Creative Director at Level 2, 120 Christie Street St Leonads NSW 2065 |

BOX & DICE ADVERTISING
Keep it simple stupid

sintra's picture

nice one

sintra
Activity Score 699
Administrative
khronos's picture

hahahahahah, that is brilliantly funny !!! well done u guys !!!

khronos
Activity Score 998
Copywriter
ishiboy's picture

Superb! And fresh.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
MicheleVirgilio's picture

very good. i like

MicheleVirgilio
Activity Score 2617
Glut's picture

This series doesn´t show the problem of using newspaper over the wipes. It´s only a funny joke. Just that, but is not saying why those cleaning wipes are better.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Ramat Ajala's picture

A newspaper doesn't clean well. This is the problem. And it is shown very well.
I think you are envious.

Ramat Ajala
Activity Score 794
Temple's picture

It has probably never aired, or aired once (in the agency newsletter), but it's the funniest thing i've seen here in ages.

Temple
Activity Score 11341
Creative Director
Mytwocents's picture

Well done. Classic print campaign.
Also good for outdoor.

Mytwocents
Activity Score 285
Copywriter
hmaffia's picture

Cannes

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

andylefty's picture

Gets noticed, I.e number of comments. It's so wacky when you consider the product it's selling.

The newspaper thing isn't true for me though.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Lazarus's picture

Not sure about this campaign.

Lazarus
Activity Score 1536
Creative Director
Ordozgoiti's picture

Pretty far fetched, fi you ask me. I think it's just an excuse to use famous people set in an awkward, unusual situation. Nice retouching, though.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
prabhakar uppari's picture

very good...like

prabhakar uppari
Activity Score 58
FCB ULKA
abake's picture

I work on the category and this is awesome. I'm very jealous now.
Kudos guys, great job!

abake
Activity Score 1262
RMG Connect Colombia
meghan white's picture

i like it

meghan white
Activity Score 57
iambusy's picture

good...people dont think so much.. u guess it works..or it doesnt... lil logical..

iambusy
Activity Score 2219
Copywriter |

busy.

Cho seong ho's picture

funny!!! >3<

Cho seong ho
Activity Score 2
Kaywon School of Art & Design (K-SAD)
Manoma's picture

Enorme idea... i prefer the realisation of the other...

Manoma
Activity Score 1108
Copywriter
Featured Content

Latest Collections

Advertisement