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Yuna's JDI, 1

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Delivering Nike core brand spirit “Just Do It” effectively to target audience with showing Yuna’s(the hottest athlete ever in Korea) most genuine aspect of herself as an athlete rather than emphasizing her angelic and girlish figure shown in other advertising campaigns till now.

Print advertisement created by Ogilvy, South Korea for Nike, within the category: Fashion.

Caption

200 points doesn't surprise anyone.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Photographer: Russell Monk
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McSimba's picture

Sportmen will find something sincere in this ad, I guess. At least I did.

McSimba
Activity Score 18
Creative Director |

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

mikeelrapido's picture

Exactly, that,s the point.. But this is simillar message to Adidas "Imposible is nothing"

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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sush's picture

nice

sush
Activity Score 566
creative writer and organizer |

sue

smartar's picture

c'mon Nike! you can do better than this!

smartar
Activity Score 54
Art Director at diluvia
sirvan's picture

This line is good. The others aren't.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Brain-Art's picture

Don't like the copy

Brain-Art
Activity Score 1101
Graphic Designer
brandingworthspreading's picture

It probably has a big concept locally. Nike always goes further.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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Art Director for hire's picture

I can see the idea. The description shouldn't be 'the hottest athlete ever'. People love her not because she's hot.
It's because she's the first and the youngest figure skater, the area which Koreans never achieve a gold medal before. It's all about the image on Yuna, the models 'personality and character', and how the public in Korea takes it. As a Korean, I'd say it perhaps works well locally.

http://en.wikipedia.org/wiki/Kim_Yu-Na

Art Director fo...
Activity Score 14
University of the Arts London
annk328's picture

I think by 'hottest' the translator meant 'most popular' and not 'most attractive.' Not the best translation. The feeling and message come through better in Korean.

annk328
Activity Score 92
Art Director at Ogilvy
monsieurange's picture

Este es el mejor de todos... y no está bueno.

monsieurange
Activity Score 520
Creative Director
JUST-IN's picture

I'm very proud of her. But this ad made nothing for her. Also for NIKE. More important thing is.......nothing.....

JUST-IN
Activity Score 23
Brisbane in Austrailia
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