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Maria

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Artplan, Brazil for Niely Cosméticos, within the category: Health.

Caption

You change the color, the color changes you. Cor & Ton 6.7 Chocolate.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes
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Highest Rated

Pogi5's picture

Perfect example of nice graphic design vs. horrible ad.
The illustration no matter how nice it is cannot---CANNOT, for the life of it, save or mask how crummy the idea behind this ad is.
Good job Antonia Mendes.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Pogi5's picture

Perfect example of nice graphic design vs. horrible ad.
The illustration no matter how nice it is cannot---CANNOT, for the life of it, save or mask how crummy the idea behind this ad is.
Good job Antonia Mendes.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
jsptrck404's picture

absolutely couldn't agree more. and that line is such shite – completely unnecessary.

jsptrck404
Activity Score 437
Art Director |

| think small |

ultraboon222's picture

I don't think the ad is really that bad. I like the direction and the simplicity. At least it's different from what we usually see with these types of ads.

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

philippertl's picture

I agree, it's different and nice.

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Silverinha's picture

Mr. Marcio Barros, please call me!
1-800-BOATSPLASH.
Nice Ad!

Silverinha
Activity Score 65
Pianista
muxa's picture

Awesome line. Nothing more.

muxa
Activity Score 602
Copywriter
jsptrck404's picture

that line is worthless shite

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture

gosto da niely no bbb

Guest
chark's picture

Hair Colorant ad that doesn't show any coloured hair - except the one in the pack shot. aaaaaaaargh

chark
Activity Score 2
Marketing Manager
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