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Finger

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by McCann, Thailand for Nicomild, within the category: Pharmaceutical.

Caption

Stop smoking now

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director / Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngernmaneerongroj
Photographer: Sun House
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vidya.shankaran's picture

absolutely revolting

vidya.shankaran
Activity Score 724
Huub's picture

The stickiëst of the ickiëst!

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Guest's picture

I think its confused. Its like saying that those chewing gum dosen't work as they should and then you have to use them in a diferent way to make it.

Guest
esteb's picture

Fantastic!!!!

10/10

esteb
Activity Score 673
art
Elmārs Ārnieks's picture

weird

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

pez's picture

sticky motherfuc#@r gum!

pez
Activity Score 1804
Creative Director
MJStinson77's picture

I get it, but it's gross and every smoker will just say, " I'll switch to the other hand."

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

The problem I have with this is that it makes the gum not appetizing looking at all..

Guest
art.vs.commerce's picture

this is not going to make people stop smoking, it's a visual pun. Addiction is a deep rooted problem and sticky fingers doesn't cut it.

art.vs.commerce
Activity Score 566
Art Director
Guest's picture

eeewww... gross :|

Guest
Guest's picture

sorry guys, creative? yes. makes me wanna chew that gum? def. not! so: missed the point.

Guest
raavigeorgian's picture

gross. that it.

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Guest's picture

hmmmmm gosh agian another bunch of so called creative criques who ve missed the whole point. guys look deeper. the whole concept is to curb the bad habit. the gum acts as a blocker for it. all the actions of smoking has been restricted by the gum. come on dont always be so citical and look deeper for a change.

Guest
Guest's picture

ironic that all of u ve the same way of looking at it. sorry but criticizing a piece of work without understanding it is wrong. its a failure of a whole advertising fraternity

Guest
Minerva Pinto's picture

I'm not sure how this ad works in favor of the product... I understand it, but this perhaps wasn't the most effective idea...

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

What are you guys smoking? This works.

Guest
chanderjoshi's picture

great connecting visual. like the entire thing.

chanderjoshi
Activity Score 153
Other at Essence Communications
Guest's picture

i work in bangkok and have visited mccann bangkok... this is from their scam department. Yes. They really do have a fake ads department to win awards... this is a fake ad.

Guest
velle's picture

this isnt working - not so much the concept even though im not sure that's working either - its the association between nicomild and other people's chewed-up rolled in their spit a thousand times over gum - that's not going into my mouth anytime soon no matter how much i want to quit smoking

velle
Activity Score 1550
Copywriter
michelangelo's picture

for the digital retouching, I'd give it a 7

michelangelo
Activity Score 660
kptkptn's picture

matrix :)

kptkptn
Activity Score 33
Graphic Designer |

helluu

akashanandh's picture

it's disgusting. good. :D

akashanandh
Activity Score 49
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