Folding Shelf

Agency Network: 
March 2009

Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.

Print advertisment created by Grey, Vietnam for Nha Xinh Furniture, within the category: House, Garden.

Lightweight Folding Shelf EEX5.
Fits under your bed too.

Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Copywriter: Aditya Upadhyaya
Art Director: Rajib Gupta
Illustrator: Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Rajib Gupta

Comments (5)

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Guest's picture

This is nice - but you can't tell me for one second this ran anywhere. The cost of this intricate manual insertion would make this idea impractical to even the most liberal of clients.

moeinuk's picture
Activity Score 46

What if the client is a part of a group of companies that also runs a magazine and hence gets free insertions!!! :)

jorj's picture
Activity Score 638

Hehe good one!

silvi's picture
Activity Score 4172

I love it!

Guest's picture

Why would I want to keep shelves under my bed?

Nice idea. I agree it is scammy, but it is just possible this was done. Labour is depressingly cheap in Vietnam, you could get a crew to hand glue these into 5,000 (or however many) for peanuts.

However, it is far more likely the art director did it himself, on just enough copies to photograph and enter.