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Yellow

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Advertising Agency: DDB New Zealand

Print advertisement created by DDB, New Zealand for NFD, within the category: Public Interest, NGO.

Caption

Mp3 players do permanent damage to young ears. Check your volume leveles at saveyourhearing.org.nz

Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Mike Davison
Art Director: Pete Thompson
Copywriters: Paul Hankinson, Joe Hawkins
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Guest's picture

it's too iPod

Guest
Guest's picture

I wonder what Apple think?

Guest
Disco Munky's picture

I think it's "too ipod" for a reason. I like it when smaller, more worthwhile clients do things like this. F**k apple.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

AlexWolf's picture

way too ipod

AlexWolf
Activity Score 40
Marketing Manager at Universidad Interamericana de Costa Rica
pabloaotw's picture

Too Ipod??? It's intentional!!! There's the idea.
Anyway, is not good.

pabloaotw
Activity Score 235
Art Director
Guest's picture

I like the fact they are using a recognizable ipod campaign, but that campaign has the product in white. I look at this and think it looks a hearing aid or something. Is the white suppose to be the silhouette of the ear?

Guest
Guest's picture

I appreciate the usage of a familiar ipod campaign. Though the reason the ipod campaign work is that you can tell the user is having a cool fun experience while using the product. To me this campaign looks like you can have a fun time while wearing a hearing-aid. It doesn't really work.

Guest
Gilsem's picture

It's LEVELS not LEVELES... :)

Gilsem
Activity Score 80
Creative Director
everartz's picture

there is a big divergence in the idealization, looks like not everyone is getting it, it is supposed to look like the iPod ads because its about creating the awareness for those who are using the iPods while walking, talking a bus.. etc... just to avoid the harm that these products can cause to the ears, also the music industry has developed in such a way where you can find a very big frequency range into the song, which i think can add more possibilities for the ears harm. again the campaign is good and well played. nice work, keep it up 8/10.

everartz
Activity Score 7613
Art Director |

| everartz |

A stranger abroad's picture

While I think it is relevant to use the Apple imagery like this, I wonder how many people will realise?

As outdoor or in bus stops, from a distance I would think "iPod ad. Nice. Move on." The original iPod ads were instant communication. No words required. Totally visual. These require you to get up close and read the copy to get it. It took me several viewings for me to notice there was a squiggle on the ear, and then to register that "Oh! It's a hearing aid!" Did anyone else miss that first viewing?

DDB Auckland is a very good agency and there are some very talented people in those credits, but I am a little unconvinced on this one.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Muhammad Imran's picture

No Stranger abroad.

Brilliant strategy tho! user of iPod will definitely get the message, well done guys.

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Dev Kumar's picture

The ipod affinity is surely intentional for the specific TG in this case. Not bad at all.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
PUBLICITARESCU's picture

DANCING BALLS. BUT IS ANYONE WHO IS NOT WORKING IN ADVERTISING WHICH CAN REMEMBER THIS APPLE CAMPAIGN? NICE APROACH THOUGH

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
Guest's picture

yep too iPod. i recongnition value is high but theres the danger that people will just overlook the actual message.

Guest
Guest's picture

Really bad

Guest
tridipnandi's picture

bulls eye...:-)

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Oblabla's picture

well the idea can be great but indeed, the text at the bottom must be way bigger and catchy, because otherwise, poeple won't gat it. it also took me few seconds to realize that it is for hearing aids.

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Oblabla's picture

well the idea can be great but indeed, the text at the bottom must be way bigger, because otherwise, poeple won't get it. it also took me few seconds to realize that it is for hearing aids. This is too long for someone who will just pass by this picture.

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

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