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Next of Kin

Published/Aired: 
May 2007
 Next of Kin

Description

Image courtesy of D&AD

Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Directors: Paul Belford
Art Director: Paul Belford
Copywriter: Nigel Roberts
Photographer: James Dimmock
Typographers: Paul Belford, Steve Davies, Michael C Place
Project Manager: Bryony Quarrell
Planner: Mark Fallon
Account Handlers: Alex Siewert, St John Walshe
Brand Manager: Jenny Williams
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elmikel's picture

Regardless of the product (if it's the chocolate bar, than I don't see any connection)I think this is a beautiful art direction here on this campaign. In fact I like it's cut but then they should take the blank space off...

elmikel
Activity Score 1147
Illustrator
Beatboxer's picture

What's the point of this?

Beatboxer
Activity Score 1517
Copywriter
Stigset's picture

Can someone please tell me if they are selling clothes or chocolate ? Wait, they're probably just selling an attitude .... mmmm.

ok, cool photo, but that's it, appart from that I have no clue what this is about.

Stigset
Activity Score 1454
Art Director
Spanky's picture

i like these for vans or etnies. or possible mountain dew. way too forced for snickers.

Spanky
Activity Score 4899
Other
back2b's picture

Maybe Snickers wants to change it's image?

back2b
Activity Score 191
Other
Spanky's picture

i don't think you can drastically change your image overnight after 70 years. it has to be a gradual evolution. or else people will call bull shit.

Spanky
Activity Score 4899
Other
Umlaut's picture

If us ad wankers don't get this, what chance do the faithful chocolate consumers have??

Umlaut
Activity Score 199
Creative Director |

Umlaut

hang-the-dj's picture

3 typographers? They forgot to credit the work experience kid and the cleaners.

I have no idea what's going on here and I'm not prepared to spend one more second trying.

hang-the-dj
Activity Score 1262
Copywriter
jonft's picture

Wow beautiful. It makes me wanting the TShirt more.

jonft
Activity Score 264
Creative Director |

jono

halfstring's picture

Feels like more of a clothing ad and less about the snack. Intentional possibly.

halfstring
Activity Score 288
Graphic Designer
jonft's picture

They are in clothing now. Help - I cant find the address of the stores.

jonft
Activity Score 264
Creative Director |

jono

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