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Bulldozer

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Longplay, Brazil for Newsweek, within the category: Media.

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Client Team Director: Spencer Fideliz
Illustrator: Up Ilustração
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shahidali's picture

This one does not go with the other. The microscope stands for the minute details/investigative spirit, the telescope represents the far away news and possibly also foresightedness, but the bulldozer doesn't go with this series. Some might say it represent power and might to change the society, however, it doesn't go with the spirit of a print media to boast on it.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Milan Solanki's picture

I also thought the same, but it actually goes with the theme, they mean here that they dig the story dipper than anyone else

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Milan Solanki's picture

* deeper than anyone else

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
chicagohour's picture

They go deeper...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

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